Division A Group 1

Domino’s Pizza Café

Activity: Quick service outlets like Pizza Hut, Dominos

Constraints: Two floors with 2000 sq. feet area on each floor. Location: Juhu. Catchment
area customers profile: Average family income of 80 lakhs per annum.

Unique Selling Points (USP)

● Self-Cook: Customers make their own wood fired pizza on special days (with the
chefs)
● 3-D printers for Cutleries: Customers can print their own cutleries (act as a
souvenir)
● UV sterilizations: For cutleries (cleanliness)
● Tablet on tables: to call the waiters as and when required (hassle-free)
● Pizza and cake making workshops on special occasions
● International chefs: occasional visits to give multi-cuisine experience
● Slider roof: to protect from rain