Agri Potential in the North East

– The APEDA Perspective

Harpal Singh
Dy. General Manager
-Finance & Infrastructure

Agricultural and Processed Food Products

Export Development Authority
Ministry of Commerce & Industries
Government of India
 Goals & Vision
Goals:
– To maximize foreign exchange earnings through increased agro exports
– To provide better income to the farmers through higher unit value
realization
– To create employment opportunities in rural areas by encouraging value
added exports of farm produce.

Vision:
– To establish India as a consistent supplier of quality and price
competitive agro products.
 APEDA - Mandate
• Infrastructure for collection centers ,Transportation
and Storage and centre for perishable cargo at
Airports.

• Promotion of Export Oriented Production

• Market Development and Promotion

• Market Intelligence – Undertaking Surveys &

Feasibility Studies

• Fixing of Quality Standards and Specifications for the

Scheduled Products.

• Inspection & Certification of Processing Plants,

Storage & Transportation Points for Meat Products

• Improving Packaging of Products.

• Training in Various Aspects of the Scheduled Products

Industries

• Support for R&D and Quality Assurance

 APEDA’s Network
Head Office : New Delhi 

Regional Offices (5) :

Mumbai Hyderabad
Bangalore Guwahati
Kolkata

Virtual Offices (13)

Bihar Nagaland
Chhatisgarh Orissa
Gujarat Punjab
Jammu & Kashmir Tamil Nadu
Kerala Tripura
Madhya Pradesh Uttar Pradesh
Manipur
 Products Monitored
Scheduled Products

1. Fruits, Vegetables and their products

2. Meat and Meat Products
3. Poultry and Poultry Products
4. Dairy Products
5. Confectionery, Biscuits and Bakery Products
6. Honey, Jaggery and Sugar Products
7. Cocoa and its Products, chocolates of all kinds
8. Alcoholic and Non Alcoholic Beverages
9. Cereal and Cereal products
10. Groundnuts, Peanuts and Walnuts
11. Pickles, Ppapads and Chutneys
12. Guar Gum
13. Floriculture and Floriculture Products
14. Herbal and Medicinal Plants
 Export Performance

2004-05 Rs. 16,982.40 cr.

2005-06 Rs. 18,146.83 cr.

2006-07 Rs. 21,150.43 cr.

2007-08* Rs. 24,384.00 cr.

* Provisional estimated
 Growth in Exports
(APEDA Products)

Value Rs. Crs.

2007-08 24384

2006-07 21150

2005-06 18146
2004-05 16982

2003-04 14184

2002-03 13828

2001-02 10169
 Export of APEDA
Monitored Products
YEAR : 2006-07
Wheat & Other Cereals
3%
Floriculture & Seeds
Basmati Rice Fruits and Vegetables
4%
13% 11%
Processed Fruits &
Vegetables
12%

Non Basmati Rice

20%

Animal Products
Other Processed Foods 19%
18%

Value in Rs 21,150.43 Crores

 Financial Assistance Schemes

• Scheme for Market Development

• Scheme for Infrastructure Development

• Scheme for Quality Development

• Scheme for Research and Development

• Scheme for Transport Assistance

• Scheme for Inland Transport Assistance for NER

 Agro Products from NER

• Four items under Horticulture sector, mainly Fruits, Spices,

Aromatics & Medicinal plants and Organic Products have
potential for exports from N E R

Fruits Citrus, Banana, Passion Fruit and

Pineapple & honey

Medicinal &
Aromatic Plants

Organic Products
 Export Potential of Horticulture
Produce from North East

Source – CMI Social Research Centre - 2006 Contd…

 Export Potential of Horticulture
Produce from North East

Source – CMI Social Research Centre - 2006

 Export of Fruits and Vegetables
Value Rs. Crs.
2003-04 2004-05 2005-06 2006-07

Fruits & Vegetables 1139.42 1049.43 1201.52 1849.77

Exports from NER 6.63 2.50 4.85 9.05*

% Share of NER 0.006 0.002 0.003 0.005

*
- Ginger : 3.80 - Soya Bari : 2.66

- Oranges : 0.93 - Citrus Fruits : 0.31

 Opportunities Organic Products

Rice, Ginger, Passion Fruits, Honey, Spices, Tea,

Cotton, Pineapple and Citrus

Overview of Trade - 2006-07

Total Quantity Exported 19456 MT

Value of Exports (2005- Rs. 30124 lakhs

06)

Number of Products 35
Exported
 SWOT ANALYSIS – N E R
Strength

• NER presents high potentiality for Horti production due to topography ,agro-climatic factors &
farmers’ familiarity

• Horticulture is a viable option for diversification in agriculture due to the higher returns it
offers

Weaknesses

• Inadequate infrastructure

– Road / Rail connectivity

– Logistics for processing, cold storage, transport and packaging

– Irrigation

• Disadvantage in Economies of Scale

• Lack of quality plant material

• Weak Market linkages

 SWOT ANALYSIS – N E R
Opportunities

• Proximity to Bangladesh, Mayanmar, Bhutan and Nepal.

• Existing demand in these countries

Threats

• If necessary measures are not been taken in time, Thailand and

Mayanmar will take over the market.

• NE farmers would loose a great opportunity.

 APEDA Initiatives - Infrastructure
N.E.R.
• Setting up of pack house and collection centres for export of Ginger in Assam

• Walk in type cold storage at Guwahati Airport which is being upgraded into centre for Perishable
Cargo

• Setting up of pack house for export of Flowers at Rangpo (Sikkim)

• Provided refrigerated vans to NERAMAC Ltd (2 Nos) and Department of Horticulture of Tripura
(2 Nos)

• Provided Financial Assistance to Patkai Lab at Guwahati for setting up of testing facilities for
export

• A cold storage is to be set up at Dimapur, Aizwal, Tripur Airport.

• MoU signed with M/s. CONCOR where APEDA would create infrastructure facilities, CONCOR to
manage and M/s. Transworld to operate the facilities. Business plan submitted by M/s. CONCOR

• CPC being set up at Bagdogra (Rs.2.99 Crs.)

 APEDA Initiatives - Market Promotion
N.E.R.
• Facilitated participation of North East entrepreneurs at some of
the international fairs such as BioFach, International Horti Fair,
Flowers Trade Show, Amsterdam and Wofex event, Phillipines

• Facilitation for export of organic Joha Rice from Assam to

Switzerland

• Facilitation for export of fresh ginger to Germany from Assam

• Organised seminar and training programmes for spreading

awareness about the market requirement

– Quality Management Programme on ISO & HACCAP certification

– Post harvest training on Oranges at Tamenlong

– Training on Organic Farming at Mao

– Training on packaging for export of oranges

– Post harvest management programme on Apple and Kiwi conducted in Association

with Department of Horticulture, Arunachal Pradesh
 APEDA Initiatives - Manipur

• Exporters have been registered from Manipur

Infrastructure
• Sanctioned walk-in-type cold storage at Imphal Airport.
• Sanctioned and released Rs.1.03 crs. to Good Samatarian
for Passion Fruit during 2004 through EDF. Further
sanctioned Rs.2.5 crs. for Tetra Pack Unit in 2006 1 st
installment. Rs.1.66 crs. released. 2 nd installment being
considered for release.
• Sanctioned & released Rs.1.08 crs. To M/s Agri Exports for
Ginger Cultivation/Exports.
• Sanctioned and released Rs.0.50 crs. to Rural Development
Foundation for Turmeric Processing through EDF.
• Sanctioned and released Rs. 75.6 lakhs to Chivalry Poverty
Association for Bee keeping

Quality Development
• Organized a training for Beekeepers in December 2006
through a German expert.
 Expenditure under EDF
(NER)
Year Rs. / Lakh
2000-01 38

2001-02 252

2002-03 659

2003-04 373

2004-05 1250

2005-06 629

2006-07 474

2007-08 149
 Path Forward

• Enhancement of quantum of exportable surplus

• Conducive environment for attracting investment

• Strengthening of infrastructure (airport, border custom points)

• APEDA is pursuing the organic initiative

APEDA Website
Dissemination of Market Intelligence
 Revised Transport Assistance
Scheme w.e.f. 11th July 2006

• Rs.1 per kg. or actual freight paid whichever is less, if the goods are transported
from anywhere in the North Eastern States by road for exports through any notified
land customs station in the North Eastern State or through Guwahati Airport.

• Rs.2 per kg or actual freight paid whichever is less, if the goods are transported from
North Eastern States to Kolkata or any other port by rail through ICD, Guwahati for
exports.

• Rs.2 per kg or actual freight paid whichever is less, if the goods are transported from
North Eastern States by rail through ICD, Guwahati to any place in West Bengal for
processing and exports.
 Revised Transport Assistance
Scheme w.e.f. 11th July 2006

 90% of the air freight charged by the airline from any airport in
the North Eastern States or Bagdogra to Guwahati or Kolkata for
exports and in case of highly perishable commodities, 50% of
the air freight charged by the airline from any airport in the
North Eastern States to Delhi or Mumbai Airport for exports

 The scheme is valid for 2008-09.