NAGINDAS

KHANDWALA
COLLEGE OF
MANAGEMENT

SUBJ:
ECONOMICS
TOY INDUSTRY
o. 6
n
u p
ro
G
 GROUP
MEMBERS
NAME ROLL NO.
POOJA NAGAR 1007
RUPANGI 1013
SANGHVI
NIKITA SHAH 1024
JYOTI PANDEY 1025
AASHIQUI ZAVERI 1035
CHANDNI SHAH 1037
PALAK SHAH 1040
KAJAL 1048
 RY Leading toy industries are Mattel and
TO Hasbro.
HIS
In 1923, two brothers—Henry and Helal
Hassenfeld—founded Hassenfeld Brothers,
a textile remnant company.

In 1964, Hassenfeld Brothers produced

the G.I. Joe toy, which they termed an "
action figure" in order to market the toy to
boys who wouldn't want to play with "dolls
“.

The company shortened its name to Hasbro

Industries in 1968.
 METHOD OF
SURVEY

Sample survey method:

few number of consumers are interviewed
and their reactions are documented .
Conclusions drawn is applied to the host
population.
We conducted a sample survey of 100
people and 20 shopkeepers.
Findings related to consumer
1. Preference of consumers for various toys:
Preference Cuddly toys Action figures Moving/Speaking
toys
Demand 36 48 40

60

50

40

30 Demand
20

10

0
Findings related to consumer
2. Mindset of consumers while purchasing toys :
View Education Fun Both

Mindset 10 32 47

Education; 10

Both; 47

Fun; 32
Findings related to consumer
3.Purchasing power of consumers according to
price:
Price below 500 above 500
Demand by consumers 63 27

Demand by Consumers

70
60
50
Demand by
40 consumers
30
20
10
0
below 500
above 500
Findings related to consumer
4. Preference of type of store for purchase of
toys:
Type of store Traditional toy stores super markets
Preferred to shop 56 47

Preferred to shop

super markets

Preferred to shop

Traditional toy stores

42 44 46 48 50 52 54 56
Findings related to consumer
5. Demand by children for toys:
Time Festivals Vacations Any other
Demand for toys 15 33 63

Demand for toys

70

60

50

40
Demand for toys

30

20

10

0
Festivals Vacations Any other
Findings related to consumer
6. Demand by consumers due to
advertisement:
Demand Increases Decreases
Due to advertisement 59 41

Due to advertisement
70

60

50

40 Due to
advertisement
30

20

10

0
Increases Decreases
Findings related to consumer
7. Demand by consumers due to packaging:
Demand Increases Decreases

Due to packaging 62 38

Chart Title
70
60
50
40
Due to packaging
30
20
10
0
Increases
Decreases
Findings related to consumer
8. Quality Preference of toys:
Demand Yes No

Quality Preference 96 4

Quality Preference

100

90

80

70
Quality Preference
60

50

40

30

20

10

0
Yes No
 Findings related to
shopkeepers
1.Toys often consumed by consumers:
Types Cuddly Toys Action Toys Speaking/Moving
toys
Toys often 5 12 8
consumed

14
12
10
8
6
4
2
0
Cuddly Toys Action Toys Speaking/Moving toys

Toys often consumed

Findings related to shopkeepers
2.Types of
Age Groups
toys available
1 to 5 6 to 8
in9 stores:
to 14
Toys Available
:
14 16 12
Toys Sold 6 17 6

Chart Title
35
17
30
25
20 6
6 Toys Sold
15 14 16 Toys Available
12
10
5
0
1 to 5 6 to 8 9 to 14
 Findings related to shopkeepers
3.Various changes in demand due to price,
Demand of toys due to
Increase Decrease
packaging
various factors and advertisement:
:
Price 12 7
Packaging : 14 5
Advertisement 12 7

Effect on demand due to various factors

14

12

10
Yes
8 No

0
Price Packaging Advertisement
 During Findings related to shopkeepers
Festivals Vacation
Regular Basis
4. Increasefor
Demand in toys during festivals,
5 vacations and8on everyday basis:
7
demand

:
Increase in demand

25%

35%

Festivals

Vacation

Any other

40%
 Demand
Findings related
Yes
to shopkeepers
No
5.Toxic
Affect
effect of demand after recession and
4 toxic effect: 15
Recession 8 11

30 :
25

20

15 Recession
Toxic effect

10

0
Yes No
 Questionnaire
1. Survey on consumers
1. Do you have kids?
1. Yes
2. No
2. What type of toys do you prefer?
1. Cuddly toys
2. Action figures
3. Moving/Speaking toys
3. What is your mindset while purchasing a toy for your kid?
1. Educational
2. Fun
3. both
4. What kind of price would you normally pay for your toys?
1.Below 100
2.Below 500
3.Above 500
5.Where do you buy your toys from?
1.Traditional toy shops
2.Supermarkets
 Questionnaire
1. Survey on consumers
6. When does your kid demand for a toy?
1. Festivals
2. Vacations
3. Regular basis
7. Is advertising affecting your purchase?
4. Yes
5. No
8. Is income affecting your demand for toys?
6. Yes
7. no
9. Does packaging attract you to purchase a toy?
8. Yes
9. No
10. Do you give preference to quality?
10. Yes
11. No
 Questionnaire
2. Survey on shopkeepers
1. The toys in your store are of which age group?
1. 1 to 5
2. 6 to 8
3. 9 to 14
2. What are the types of toys available in your store?
1. Cuddly toys
2. Action figures
3. Moving/ speaking toys
3. What are the toys that are often consumed by consumers?
1. Cuddly toys
2. Action figures
3. Moving/ speaking toys
4. Of which age group toys are mostly sold?
1. 1 to 5
2. 6 to 8
3. 9 to 14
5. Is price affecting your sales?
1. Yes
2. No
 Questionnaire
2. Survey on shopkeepers
6. Is packaging affecting your sales?
1. Yes
2. No
7. Is advertising affecting the demand of toys?
3. Yes
4. no
8. When do your sales increase?
5. Festivals
6. Vacation
7. Regular basis
9. Due to recent toxic issues is there any kind of variation in your
sales?
8. Yes
9. No
10. Due to recession are your sales getting affected?
10. Yes
11. no
Thank u