ONLINE SURVEY

Online survey or internet survey, is

one of the most popular data-
collection sources, where a set
of survey questions is sent out to a
target sample and the members of
this sample can respond to the
questions over the world wide web.
Respondents receive
online surveys via various
mediums such as email,
embedded over
website, social media
etc.
Organizations implement online
surveys to use the internet in order to
gain insights and feedback about
upcoming products or services,
change in marketing strategies,
enhancement in current features etc.
With the progress made by the
internet, more and more
organizations depend on the
data received and analyzed from
online surveys to make integral
changes in their functioning.
 Characteristics of Online Surveys
 Purpose of the online survey: This is the most important
characteristic of online surveys. An established survey can only
lead to appalling results.
 Accurate research design: For an online survey to bear
efficient results, it is important for the researcher to design a
thorough research design.\
 Precisely structured survey questions: An efficient survey should
include a carefully curated balance of open-ended and
closed-ended survey questions.
 Clearly defined target sample: A sample is a representative
section of target respondents who represent the required
characteristics for research and whose inputs can be
generalized and applied to the entire target market.
Collection and Analysis of respondent
feedback: Including the right survey questions and
sending the online survey to the desired sample
can lead to productive results only if the collected
results are well-analyzed to make informed
decisions for the organization.
Transparent reporting of survey responses: The
research reports created using data obtained
from online surveys should be shared with all the
stakeholders of the organizations so that each
member is aware of the data gathered from
surveys.
How to create Online Surveys?
A survey creator can use one of the
three below-mentioned ways to
create an online survey. Using
QuestionPro, you can create surveys
either from scratch or by importing a
survey from a word document or by
using the ready-made templates.