ETHICS AND

PRINCIPLE OF
COMMUNICATION
GENERAL PRINCIPLE OF
EFFECTIVE COMMUNICATION
 Know your purpose in
communicating.
 Know your audience.
 Know your topic.
 Adjust your speech or your writing
to the context of the situation.
 Work on the feedback given to you.
PRINCIPLE OF EFFECTIVE
ORAL COMMUNICATION
 Be clear with your purpose.
 Be complete with the message
you deliver.
 Be concise.
 Be natural with your delivery.
 Be specific and timely with your
feedback.
PRINCIPLES OF EFFECTIVE
WRITTEN COMMUNICATION:
THE 7C’s
 Clear
 Concise
 Concrete
 Correct
 Coherent
 Complete
 Courteous
ETHICS OF
COMMUNICATION
 Establish an effective value
system.
 Provide complete and
accurate information.
 Disclose vital information
adequately and appropriately.