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MM 2 Presentation
MM 2 Presentation
Attention
Interest
Desire
Action
• We have taken 50 customer & their responses by analyzing their purchasing behavior towards our flavoured milk.
Table 1
Row Labels Count of Do you know about Amul Flavoured milk? (Attention)
No 13
Yes 37
(blank)
Grand Total 50
Table 2
Row Labels Count of Assuming that i had access to Amul Flavoured milk, I intend to consume it (Desire)
Agree 20
Disagree 3
Table 4
Row Labels Count of I plan to consume the consumption Amul of Flavoured milk in the next Month/week (Action)
Agree 11
Disagree 6
Neither Disagree nor
Agree 13
Strongly Agree 15
Strongly disagree 5
(blank)
Grand Total 50
Potential customer
14
14 13 13
12
12
Column1 No Disagree Neither nor agree/disagree Strongly disagree 10
8 6
No Disagree Neither agree nor disgree Strongly disagree 4
5
6
3
know about product (attention) 13 4
2 0 0 0 0
Consume product (interst) 14 0
purchase in next
month/week(Action) 6 13 5
No Disagree Neither nor agree/disagree Strongly disagree
Loyal customer
Column1 Yes Agree Strongly agree 40 37 36
know about product (attention) 37 30
20
Consume product (interst) 36 20 15
11 11
intend to buy (Desire) 20 11 10
• After knowing consumer purchasing behavior and segregating in two parts wherein one type of consumer
know about our product, they consume our product & intend to consume our product by purchasing again.
Our aim should be to increase their purchasing frequency in order to increase our sale.
• In other hand we have one group of consumer who don’t know about product, don’t consume our product &
don’t show any interest in our product in coming time. We can target this group of product in order to
Our strategy is to penetrate the Patna market. For this we decided to launch all the flavors of amul
flavoured milk as amul has advantage of market leader.
User Status: - first time user, none user and potential user
Kids
Officials
Shopkeepers.
Positioning: -
We are marketing leader with highest market share & positioning ourselves as a refreshing,
healthy drink(available in six different flavor) with lowest possible cost i.e. Rs 20 with utmost
premium quality.