Challenges facing the

hotel industry
DR I V EN BY G ROW I NG CU STOM E R E X P EC TATI ONS I N R E L ATION TO HYGIENE
STANDARDS, EXCEPTIONAL SERVICE A N D CUSTOMIZED PERSONAL EXPERIENCES ,
T HE HOT E L I N DUSTRY I S FACI N G A VA ST S E T OF CHA L L E NGES.
1. Cleanliness

Hotel washroom.

The demand for cleanliness should not be a surprise, especially within the service industry.

Hygiene and cleanliness are ranked as number 1 priority for choosing and recommending hotels post stay.

The majority of hotel guests would happily give up on luxuries and even technology, such as wifi
access, than stay in a dirty hotel.

Efficient housekeeping teams are still critical for brand reputation management and to drive loyalty
amongst guests.

2. Technology

Hotel guests demand a basic right to be connected in any hotel, in any location, around the world.

Hotels sector is embracing the technology revolution.

Innovative use of technology that benefits customers and not just hotel operations, helps hotel chains to
stand out from the competition and attract new customers.

The Oracle Hotel 2025 survey, conducted in February 2017, discovered that guests are willing to engage
brands that offer new technologies if they feel they’re in control of their experience.
Demand for free Wi-Fi connection is very much a basic need now.

Hotels have since turned to robotics and voice control technology, amongst other technological
installations, like smart mini bars and golf simulators.

Marriott is exploring Amazon Alexa and Google Home to use in their bedrooms.

3.Meaningful experiences

There is a growing expectation now to always ‘experience’ something.

In the hotel industry, design trends, technology and personalization can all help to provide a
meaningful experience and drive guest loyalty.

Trend for dining in the dark .

In terms of cruise travel, cruise ships have evolved over the past decades into liners like
the symphony of the seas cruise ship.

Technology might be more attractive — as in the case of the world’s first robot hotel in japan The
Henn na

Amazing hotels brings the rising demand for experiences, such as sharing your breakfast table with
giraffes.
4. Excellent service

A hotel is judged by the quality of the service delivered. Highly skilled and attentive
staff, a personal touch, respect, and the ability to make a guest’s stay as comfortable
and as relaxing as possible are all equally important to succeed.

If hotels can provide that extra level of service, they can generate brand loyalty and
repeat custom. The phrase "The customer is always right" may have been coined in
the retail sector, but it is highly relevant to the hospitality sector.

Must develop a deep understanding of target customer.

There is now a growing demand to employ data scientists in the hospitality sector, to
provide insights into hotel guests — their likes, dislikes and interests — to ensure
unexpected and highly appreciated personal touches during a guest’s stay.
5. Sustainability

Corporate responsibility programmes can help to win customers and trust,

whilst benefiting employees, the environment and earnings.

Hotels spend a large part of their running costs on energy and utility bills.

Hotels can go green.

There are many opportunities for hoteliers to raise their brand profile in terms
of environmental impacts by focusing on reduction of food waste, general
waste, water consumption, and energy (lighting, heating and cooling).

Daylight harvesting sensors and motion sensors, hotels are already finding ways
to reduce lighting and heating bills.