•Bislery introduced in 1965 by bisleri ltd.

(Italian company)
•Parle bought over Bisleri (India) Ltd. In 1969.
•Total 9 plants and 13 franchisees.
•8/10 bore wells were used
•Capacity 50,000 litres.
•Under normal circumstances Bore well water
is used but during summers BMC water used.
Required Raw materials are outsourced from 4-6
vendors.Following are the raw materials
• Cartons Pre- Bottles
Forms Sizes (lts)
• Caps (Gms)
15 .25
• Labels 18 .5
• Pre-forms(Same vendors supplies 21 1
31 1.5
to pepsi and coke) 35 2
• Glue 700 20
• Criteria for Supplier selection
• Purchase of raw materials
• Purchases of engineering spares
• Dealers Margin/Retailers Margin
• Advertising Agency
 20 Litres

5Litres
2Lt 1.5Lt
1Lt
500ml 250ml

Stages Of Purification
CHLORINATION: Kills Micro organisms and removes organic matter
ARKAL FILTER: Removes suspended matter and turbidity
CARBON FILTER: Removes residual chlorine and odours
REVERSE OSMOSIS: Solid Particles are removed. Hard water => Soft water
ADDITION OF MINERALS: MgSo4(good for bones) and KHCo3(hypertension) added
MICRON FILTRATION: Additional measures for purity.
OZONATION: Ensures water remains bacteria free for a longer time.
 LAYOUT
Vendors Location & Storage
• On the basis of budget Capacity
• Reliability • Distance
• His costumers • Customer

Purchases Shipping
• Yearly Budget • Transfer FG
• Decisions • Vehicle Management

RM Transportation
• Transporter
• Lead Time
• Safety Stock
• JIT and Carrying Cost
Stores
• Quality Check
• Green –OK
• Yellow – HOLD
• Red - REJECT
STRENGTHS Weakness:
• It has a good brand • Duplicity in the market
image • Less awareness about
• Trust for brand and
mineral water
high brand recall • Distortion in the
• Large range of
image.
products
• Strong Distribution
network

Opportunities:
SWOT Threats:
• Growth – cover • Aggressive
untapped market competition
• Market expansion by • Low-entry barriers
acquiring local brands • Restriction by
• Premium pack government on
• Explore international plastics
markets • Water purifier
 CONCERNS

• Thirst cannot be postponed.

• Better distribution channels of Competitors
• Too similar is the positioning of the brands in
the segment.
• Deep pockets of the competitors.
Recommendations

• Improve Distribution channels

• Tie up with plastic manufacturing companies to sell the
residual plastic.Hence problem of empty truck solved.
• Focusing on Ad compaigns where if a bislery is asked
for that should be delivered.
• Raising Funds from banks,debentures shares etc
mergers acquisitions etc.
 Conclusions

• Our main motive to provide the Solutions and

Recommendations was to create a diversified product and
revenue lines. This will help the company cope better with
competition much bigger than itself.
• Innovation and unique positioning required to capitalize on
brand recall.
• This would reinvent Bisleri and puts it on the path of being a
market leader in the local market with a strong brand
presence in the international market.

Thank You