Professional Documents
Culture Documents
Entrepreneurship Project
By Shivms Jaiswal
Day’s Beverage Pvt. Ltd.
BusinessType: PrivateLimitedCompany.
Location: Lucknow,UttarPradesh,India.
KeyPartners: XYZ
KeyObjectives:
1.Highquality customerserviceandsatisfaction.
2.Consistenthighstandardofproduction.
3.Continuousqualityimprovement.
4.Employeewelfareanddevelopment.
5.Lean,simpleandeffectiveprocess.
Mission:
Gettingprofited throughmakingeasyavailabilities of Relaxingbeverage.
Competitors
Tata Starbuck
Coffee Culture
Lounge
Café Nescafe
Making Life
Easier
OurUniqueSellingProposition(USP)
FunctionalStructure
Managing Director
Area Transport
Store Dept.
Managers Dept.
Factory Factory
Distribution Unit Processed Tea & Fruits Distribution Units
Selection
Board
(Selection Process)
Selected Selected
Laborers Employees
Marketin
g
Strategies
StrategiesWeFollow
OurTarget
Customer/Ma
r ket
Middle-
Corporate Class
Sector family
Advertisement&Promotions
Publicity
Hoardings
SalesPromotion
PublicRelation
Packaging
Factory Local
Distribution Delivery
Local
Units Units Salesmen
Regional Area
Distributor Distributor
OurFinancial
Projectionsand
Budget
OurInitialInvestments
OurBusinessInitial Investmentis
Rs.1Crore
(60%fromBankand40%Self)
Start-upCost
Particular Rupee
Land 30 Lakh
Building 12 Lakh
Computers 2 Lakh
Equipment 2 Lakh
Machinery 10 Lakh
Vehicles 15 Lakh
Interior Decoration 5 Lakh
Software 2 Lakh
Inauguration Ceremony 1 Lakh
Raw Material 5 Lakh
Salary 3 Lakh
Rent Advance 3 Lakh (For Six Months)
Advertisement 10 Lakh
SellingPriceofProducts
Tea Coffee
@IMSHIVMSJ @IMSHIVMSJ