By:-

1) Janvi Dubey – 25
2) Vibha Kanchan - 41
3) Afsha Khan – 43
4) Purvi Mahindrakar - 52
5) Binal Makwana- 53

“ A lot can happen over coffee”

 OVERVIEW

Type Subsidiary
Industry Coffeehouse
Founded 1996, 23 Years Ago
Founder V.G Siddhartha
Headquarters Coffee Day Square, Vittal Mallya
Road, Bengaluru, Karnataka
, India
Products Coffee, Tea, Pastries, Cappuccino
Beverages, Smoothies
Revenue 13 Billion
(US$ 180 Million) (2015)
Parent Café Coffee Day Limited
 INTRODUCTION

 Café Coffee Day (CCD) is an Indian café chain

owned by Coffee Day Global Limited.

 They serve 1.8 Billion cups of coffee annually in

six countries.

 Café Coffee Day were the first one to launch the

‘Coffee Bar” concept in India.

 Their Network Strength is 1481 cafes in 200

Cities/towns across India and growing.
 HISTORY

 Café Coffee Day was Established in 1996 by V.G Siddhartha.

 It is a Chikkamagaluru – based business which grows Coffee in its own estates

of 20,000 acres.

 It is the largest producer of Arabica beans in Asia exporting to various counties

including USA , Europe and Japan.

 The First CCD outlet was set up on July 11, 1996, at Brigade Road, Bengaluru,
Karnataka.

 In 2010, it was announced that a association led by Kohlberg Kravis

Roberts would invest 10 billion in Coffee Day Resorts, owned by the company.
MISSION

“To be the best café

chain by offering a world
class experience at
affordable prices.”
 PRODUCTS

BEVERAGES:
FOOD:

 CHOCOHOLICAS
 COOKIES  HOT COFFEE
 SANDWICHES  HOT CHOCOLATE
 SAMOSAS  LEMONADE
 COLD COFFEE
 PASTRIES
 CAKES
 TARGET AUDIENCE

 Major chunk of CCD Customers falls within

the age group of 20 - 30 which accounts for
57% of overall Percentage.

 The Age group comprises mostly of college

going students and young working
professionals.
 PESTEL ANALYSIS

POLITICAL ECONOMIC SOCIAL

1. Less bureaucratic 1. Heavy Coffee

hurdles. 1. Targets youth and
Drinkers I South middle class
2. Easy sourcing of India.
coffee beans.
3. Cost control because 2. Affordable for a
2. Cheaper Sourcing meeting place.
of government to maintain
regulations. quality.

TECHNOLOGICAL ENVIRONMENTAL LEGAL

1. Marketing strategy 1. Limited production/ 1. Ethical and based on

based around Less Pollution. customer Delight
Technology.
2. Use of biodegradable 2. Less Consumer
2. Provide entertainment plastics. Complaints and
over Bluetooth & Wi- quick customer
Fi service.
Strengths:- Weakness:-
I. Largest retail chain of cafes I. Crowd Management
II. ISO 9002 Certifies Company II. Lack of individual attention
III. Youth Oriented Brand to customers
IV. Reduction in cost (Own III. Poor ambience and decor
Production)
V. Over 1000 outlets and 30000
visitors per day

SWOT
ANALYSIS

Threats:- Opportunities:-
I. Entry of establishes I. Tie ups with other companies
companies like Barista, for promotion
Starbucks, Costa coffee II. Introducing Cheaper varieties
II. Dependent on Government of coffee
commodity rates. III. Fastest growing industries in
Asia
IV. Tap the smaller towns/cities
 COMPETITORS

DIRECT COMPETITORS:
 Barista
 Café Mocha
 Java green

INDIRECT COMPETITORS:
 McDonald's
 Haldirams

GLOBAL COMPETITORS:
 Starbucks
 Costa Coffee
 AWARDS AND ACHIEVEMENTS

 2007: Times Food Award (Best Coffee Bar)

 2010: Indian Hospitality Excellence award ( India’s most popular Joint)
 2011: Most popular hangout joint amongst youth at 3rd Global Youth
marketing form.
 As per Brand Trust Report 2012, CCD was ranked 125th among India’s
most trusted brand.
 2013: Retailer of the Year By ABP News.
 CONCLUSION

1) Café coffee Day is the fastest growing café in the country.

2) CCD has now expanded internationally in Austria, Czech Republic and

Malaysia.

3) The major competitor is undoubtedly Barista.

4) It is providing tough competition to its competitors by satisfying the

customers wants.

5) “A lot can happen over Coffee” message has touched the hearts of
youngsters who are the largest consumers of C.C.D
 REFERENCES

 https://en.wikipedia.org/wiki/Caf%C3%A9_Coffee_Day

 https://www.cafecoffeeday.com/

 http://barista.co.in/

 www.slideshare.com