Business Model Canvasing (BMC)

Customer Segment Brand Value Proposition Core Message Customer Relationship

Demographic Functional  Housing Security Solutions  Retention: Excellence Service, Property

 25-50 age  Smart Home and Smart Living  Residential integrated with technology Counsultant
 Professionals and Millenials  Vehicle Access  The solutions to owning a house  Acquisitation: ATL and BTL
 Income > Rp 5 million  Access to education around it  Future Investment
 Concept One Stop Living: Day Care
Psychographic  Future Investment
 Have a Better Dream and Life
Emotional
 The main factor is happiness for their child
 Social media specifically for housing
 They life motivation are secure and cozy
members Pipe Line Marketing
 Modern Facilities and Green area
Spiritual
Behavior Complete KPR
 Ease of worship Promotion Survey FPS Closing
 Limited Investment Data Contact
 Social Realization (Big family)
 Islamic Behavior and Sharia Culture

Islamic Above The Line

 National Radio & Local (content-based:

“Smart Home & Smart Living”)
Below The Line

 Housing Seminar

Property
 Local newspaper Professional,  Seminar on buying a house with a strategic
Management location and using smart home technology
 Spread brochures

Synergy
Positioning  Home Broker Community
Subsegment Value Proposition

Modern Residential Integrated

Family  “Modern Community” Smart Home Technology
Brand Values
Employee  “Easy Driving Access” Community Activation
PR/CSR
 Smart Home&Smart Living
 Modern Residential  Media relation/media exposure  Property Agent
Professionals  “One-Stop Living”

Brand Personality
Online Marketing
 Modern Sponsorship
 Integrated social media marketing:
 Technology savvy  Professional association event
 Flexible Property entrepreneur
 Young & Active