E-Marketing

Outline

 E-marketing definition
 Six methods of e-marketing
 E-marketing strategies
 E-marketing models
 Advantages and Disadvantages
 Security Concerns
 What is eMarketing?
 Internet or Online Marketing

 Marketing a brand of the internet

 Distributing information

 Promoting an organization
 E-Marketing Methods
1) Search engine marketing

2) Display Advertising

3) E-mail marketing

4) Interactive marketing

5) Blog marketing

6) Viral marketing
 E-Marketing Methods
1) Search engine marketing
 Search engine marketing (SEM) is a
form of Internet marketing that involves
the promotion of websites by increasing
their visibility in search engine results
pages (SERPs) primarily through paid
advertising.[
 Search engine marketing uses at least five
methods and metrics to optimize websites.
– Keyword research and analysis involves three
"steps": ensuring the site can be indexed in
the search engines,
 – and using those keywords on the site
– including title and meta tags, site indexing,
and keyword focus
 Website saturation and popularity,
 Back end tools, including Web analytic
tools
 Whois tools reveal the owners of various
websites and can provide valuable
information relating to copyright and
trademark issues.
 Google Mobile-Friendly Website Checker:
This test will analyze a URL and report if
the page has a mobile-friendly design.
 d
S
e
a
r

E-Marketing Methods
c
h

P
r
e
f
e

2) Display Advertising
r
e
n
c
e
s

3) E-mail marketing (ex. Health related emails)

4) Interactive Advertising 5) Blog Marketing

6) Viral Marketing (ex. Word of mouth)

 Display advertising
 Display advertising is advertising on
websites.
 It includes many different formats and
contains items such as text, images, flash,
video, and audio.
 The main purpose of display advertising is
to deliver general advertisements and
brand messages to site visitors
What is the role of a display
ad in marketing?
 Display ads can be a main component in a
marketer’s paid advertising campaigns.
 These ads not only can increase brand
awareness, but they can engage or re-
engage visitors to your marketing in order
to help filter the visitor into your funnel to
become a lead.
 With paid advertising, marketers pay the
owner of ad space in exchange for use of
that space.
 The price paid for the ad space is often
settled through a bidding process between
marketers and the ad space owner.
 There are several categories, including
pay-per-click (PPC), pay-per-impression
(PPI), and display ads.
 Pay per impression-where advertisers pay
each time an ad is displayed
 Types of display advertisng
1. Remarketing
2. Target by Website Placement
3. Target by Interest
4. Contextual Targeting
5. Topic Targeting
 6) Viral Marketing (ex. Word of mouth)
Viral marketing refers to a technique in
marketing a product or a service where
users help in spreading the advertiser's
message to other websites or the users
create a scenario which can lead to multi-
fold growth.
 E-Marketing Strategies
 Market research

 E-mail marketing

 Direct sales
 Business Models

E-marketing

E-Commerce:
Publishing:
Selling goods Lead-Based- Sites:
Where you sell
And services Banner sites online
advertise
online
 Advantages of eMarketing
 Availability of Information

 Saves money
(ex. In Ramadan AlRai tv aired a 15 second commercial for
three days for 4,500 kd!)

 Expansion

 Low Cost

 Efficiency of Advertising
 Limitations / Disadvantages
 Technology

 Low connection speed

 Complication

 Intangibility
Security Concerns

 Privacy

 Enryption
 Ciphers

Classical Rotor Modern

Machines

Substitution Private Public

Transposition
Key Key

Stream Block
 Block Cipher Stream Cipher
Plain Text

Key Block Cipher

Encryption

Ciphered Text
 Summary
 Definition of e-marketing

 E-marketing strategies and methods

 Advantages and disadvantages

 Security issues
 Telemarketing
 Telemarketing (sometimes known as
inside sales,[1] or
 telesales in the UK and Ireland) is a
method of direct marketing in which a
salesperson solicits prospective customers
to buy products or services,
 either over the phone or through a
subsequent face to face or Web
conferencing appointment scheduled
during the call.
 Telemarketing can also include recorded
sales pitches programmed to be played
over the phone via automatic dialing.
 Telemarketing is defined as
 contacting,
 qualifying, and
 canvassing prospective customers using
telecommunications devices such as
telephone, fax, and internet. It does not
include direct mail marketing
 Categories
 The two major categories of telemarketing
are business-to-business and business-to-
consumer.
 Subcategories
– Lead generation, the gathering of
information and contacts
– Sales, using persuasion to sell a product or
service
– Outbound, proactive marketing in which
prospective and preexisting customers are
contacted directly
Inbound, reception of incoming orders
and requests for information.
SERVICE STYLES
Call to Action
Appointment Setting
Database Cleansing- removing outdated
and incorrect data
Surveys-collecting data and information
from specific target markets for qualitative
research purposes.
Telesales- making actual Sales
 Relationship marketing
Relationship marketing is a facet of
customer relationship management (CRM)
 focuses on customer loyalty and long-
term customer engagement rather
than shorter-term goals like customer
acquisition and individual sales.
 goals
 The goal of relationship marketing (or
customer relationship marketing) is to
– create strong, emotional, customer
connections to a brand that can lead to
ongoing business,
– free word-of-mouth promotion and
information from customers that can generate
leads.
 Neuro-marketing
 Neuro-marketing is a new field of
marketing which uses medical
technologies such as
 functional Magnetic Resonance
Imaging (FMRI) to study the brain’s
responses to marketing stimuli.
 Neuromarketing is the application of
neuroscience to marketing.
 Neuromarketing includes the direct
use of brain imaging, scanning, or
other brain activity measurement
technology to measure a subject’s
response to specific products,
packaging, advertising, or other
marketing elements
 Researchers use the fMRI to measure
changes in activity in parts of the brain
and to learn why consumers make the
decisions they do, and what part of the
brain is telling them to do it
 Social media aggregation
 Social network aggregation platforms
allow social network members to share
social network activities like Twitter,
YouTube, Stumbleupon, Digg, Delicious,
with other major platforms.
 All content appears in real time to other
members who subscribe to a particular
community, which eliminates the need to
jump from one social media network to
another, trying to keep an eye on one's