Business Review

Agenda
• Team structure&2015 objective

• an annual target and budget for each product

and territories;

• sales strategies and prepare marketing budgets

and SWOT

• Establishes sales objectives by creating a sales

plan.
Team Structure
• ALEX EAST

• ALEX WEAST

• BEHEIRA
 2015 OBJECTIVE

ACHIEVED TARGET
 TACTICS
• INCREASE CALL RATE PER EACH REP.
• COVERED ALL LAZER &SKIN CARE CLINICS.
• FOCUSING ON POLY CLINICS &PRIVATE HOSP.
• COVERED STREET PHARMACIES FOR
LAUNCHING PRODUCTS &ITS AVILABILITY.
• DISTRIBITORS MEETINGS &building
relationships with tele sales to know &cover
all pharmacies in our territories .
 TO BE CONTINUED …
• COVERED HOSPITALAS OF DELIVARY WITH
GIVING (JANA CREAM) SAMPLES FOR EACH
MUM FOR HER BABY
• FOCUSING ON NURSERIES TO INCREASE
AWARENESS FOR CHILD BY PREPARING GP
MEETINGs FOR NURSES
• AV ACTIONS IA ALL AM HOSPITALS FOR
AWARENESS
 CAIRO GIZA AS BINSH MARKET

TARGET / YEAR for Alex & beheira

11,381,100
PRODUCT U/M M/U M/M
MYOCOOL CREAM 25000 21.75 543,750
FOLDEX CREAM 5000 48 240,000
MOIST 1 CREAM 1500 39.75 59,625
JANA CREAM 2500 14 35,000
ACTIDIOR GEL 520 90 46,800
OLIZONE CREAM 1550 15 23,250

948,425
 SALES STRATIGY
• Q1 Q2 Q3 Q4

• 20% 30% 30% 20%

• GOALS
• Achieved 50% of total target

• 5,690,55
• By the end of Q2
 Area Budget

4,000,000 le
if I have enough data I will set
RoI =PROFIT-INVESTMENT/INVEST >1

TARGET – INVESTMENT=Budget
 PROCEDURES OF SALES STRATIGY
• OUR TARGETTING CUSTOMERS
• SKIN CARE CLINICS (Foldex , Moist 1 ,ActiDior)
• DERMATOLOGIST (Foldex , Moist 1 ,ActiDior
• SURGANTS (Olizone cream)
• PEDIATRICS &GYNA (JANA CREAM)
• ORTHOPEDICS (MYOCOOL)
• NURSERY (Jana cream)
 MY TEAM
• Should be well trained with strong medical
back ground to prepare them to start selling
effectively with highly performance
• Rewards plan &compensation that will
motivate them to continue performing
• Performance & measurement procedures
should be quarterly KPIS , Weekly dashboard,
• So we can determine the weakness point on
each rep &work on it
 Sales activities for my team
• Improve presentation skills between team

• Sales team should be equipped with resources

,skills, educational material to handle any
objection
• Closing techniques & commitment
 FOR MARKET
• Attend hosting events for KOLS

• Social Media page for Q and A

• Round table discussion every Q for Drs

 SWOT ANALYSIS

•Strengths
• Strong portfolio
• Available stocks in all distributors
• Well trained medical reps
• Highly manufacturing products
 **

• Weakness
• Vacant area

• Un known company for some customers

• Products not available in all street

pharmacies
 **

•Opportunities
• Out stock of a lot of multinational
products

• Huge market opportunities to introduce

our products
 **

•Threats
• A lot of competitors in market

• Surface of Drs by multinational

companies
 SALES PLAN
• Pre Launch
• Well trained medical rep
• Awareness for pharmacies
• Awareness of tele sales
&distributes managers
 **

•Launch
• Message should be short ,specific to right
customer
• Making alive event with speakers to increase
awareness for customers
• Liquidation of pharmacies stocks by
increasing prescription rates
 **

•Post launch
• Keeping our customer around without
losing communication
• Cross selling our products
 *

•Finally sharing success

stories between one
team
 ********

THANKS