VALUES

Values
- Etymologically, the word value is derived
from the Latin word “valere” which means
“to measure the worth of something”

- Values are socially approved desires and

goals that are internalized through the
process of conditioning, learning or
socialization and that become subjective
preferences, standards and aspirations.
- It is something intrinsically valuable or
desirable. (Azur, 2014)

- It is the principles that help you to

decide what is right and wrong, and
how to act in various situations.
(Cambridge Dictionary)

- It is the moral principles and beliefs or

accepted standards of a person or
social group. (Collins Dictionary)
 General
Classifications
of Values
Personal Values
Personal values are desirable to an
individual and represent what is
important to someone. The same value
in different people can elicit different
behaviours, eg if someone values
success one person may work very hard
to gain success in their career whereas
someone else may take advantage of
others to climb the career ladder.
A person can have many values with an
individual assigning more importance to
some values over others. It has been
shown that the values that are most
important to you often guide your
decision making in all aspects of your life
such as career, religion, social circles,
self-identity etc
Social Values
Social values are a set of moral
principles defined by society dynamics,
institutions, traditions and cultural beliefs.
These values are implicit guidelines that
provide orientation to individuals and
corporations to conduct themselves
properly within a social system.
Cultural Values
Cultural values are hereditary and form core
of the culture. List of cultural values include
customs, rituals conventions, styles and
fashions which are remain in the core
culture. The values hold supreme position
among them. These values give a shape to
the culture and the society. These are very
difficult to change because they remain in
embedded of social institutions and the
social norms. These are the ideals of society.
Examples of Cultural Values

- Respect for elders

- Kindness to the young
- Telling truth
- Generosity
- Sacrifice
- Tolerance

In the Philippines, one of the main cultural

value is Hospitality. Being hospitable has
been embedded to a Filipino’s character.
Work Values
Work values are principles that guide our
behavior in professional contexts (job,
workplace etc.) These values indicate
how we relate and adapt to our work,
job conditions and how we mutually
relate to our co-workers, superiors, and
customers/clients. They are needed for
better opportunities and future
advancement.
List of Core
Values
 Authenticity Fame
Achievement Friendships
Authority Fun
Balance Growth
Beauty Happiness
Boldness Honesty
Compassion Humor
Competency Influence
Contribution Inner Harmony
Creativity Justice
Curiosity
Determination
Fairness
Faith
 Kindness Responsibility
Knowledge Security
Leadership Self-Respect
Learning Service
Love Spirituality
Loyalty Stability
Openness Success
Optimism Trustworthiness
Peace Wealth
Popularity Wisdom
Recognition
Religion
Reputation
Respect