Technographics :

Classifies people according to their level of expertise in

using a product or service.
Example:

Companies quickly realized Beginners ---------------------- Basic

that they could extrapolate Equipment
assumptions about customer Professionals-------------------Best of the
demographics (wealth, brand best
preferences, likelihood to buy
specific products) based on
their technology use.
Thus, technographic
targeting was born in the
consumer marketing realm.
 Customer Profiling
Customer profiling will help you to understand your customers,
highlighting who they are, what they look like, their interests and
wants. This insight will help you to recognise your customer’s
characteristics, behaviour and traits.

Having a better
understanding of
your customers,
 you will
understand what
they
are interested in
and will be able to
communicate with
them more