EMI & CT Scanner

•Group 7
Aditya Purandar (G19081)
Mahak Kapoor (G19073)
Mayuresh Pradhan (G19023)
Naveen Thoppil (G19026)
Pallavi (G19029)
 EMI Ltd. - British music, consumer electronics,
and defense company

Synopsis Co. looking for outlay in other fields to diversify

CT Scanner Technology invented & patented

Radiologists, esp in US are clamouring to use the

device

EMI is faced with the critical decision of how it

will develop, manufacture, market, and service
its CT scanner
Solutions Diversification – Yes
Opportunity
Capability
Prospects for growth are high

Risk – High
Capital intensive
Time to make profits
Relatively Small Customer Base
Supply Chain Risks
 Core components should be manufactured by
EMI & the manufacturing of ancillaries to be
outsourced
For assembling and marketing in North
America, they need a partner/subsidiary in
that country.
Should focus on few big players as not
Alternatives everyone will be able to afford the CT
scanner.
Other applications of the 3D imaging
technology - hologram
Financial risk – mitigating by depending on
suppliers, not investing on inhouse
development