Understanding Business

Communication in
Today’s Workplace

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 Global Communication

Internal Audiences
Internal Audiences

External Audiences
External Audiences

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Communication Benefits

Problem Solving Business Relationships

Decision Making Promotional Messages

Productivity Images and Brands

Work Flow Audience Response

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Effective Communication

Practical
Practical Factual
Factual

Concise
Concise Clear
Clear Persuasive
Persuasive

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 What Employers Expect
 Organizing ideas and information
 Expressing ideas and information
 Reading and listening effectively
 Communicating with diverse groups
 Using communication technology
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 What Employers Expect
 Writing and speaking effectively
 Applying business etiquette
 Communicating ethically
 Obeying regulations and guidelines
 Using time productively
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 Communication Process
1 8 7
Sender
Sender Audience
Audience Audience
Audience
Has
Has an
an Idea
Idea Sends
Sends Feedback
Feedback Reacts
Reacts to
to Message
Message

2 6
Sender
Sender Audience
Audience
Encodes
Encodes the
the Idea
Idea Decodes
Decodes Message
Message

3 4 5
Sender
Sender Sender
Sender Audience
Audience
Produces
Produces Message
Message Transmits
Transmits Message
Message Receives
Receives Message
Message

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 Communication Skills

Ethical Communication Constructive Feedback

Audience-Centered
Business Etiquette
Approach

Intercultural Sensitivity Technology Skills

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 Ethical Communication

True in Every Sense

Includes Relevant Information

Not Deceptive in Any Way

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 Unethical Communication

Unethical
Unethical Practices
Practices

Selective
Selective Falsifying
Falsifying Distorting
Distorting
Plagiarism
Plagiarism Misquoting
Misquoting Numbers
Numbers Visuals
Visuals

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Recognizing Ethical Issues

Ethical Dilemma Ethical Lapse

Stakeholders Business Pressures

Conflicting Loyalties Illegal Choices

Difficult Tradeoffs Unethical Choices

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 Making Ethical Choices

Individual Corporate
Employees Code of Ethics Management

Policies and Structures

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Etiquette in the Workplace

Respect
Respect

Courtesy
Courtesy

Common Sense
Common Sense

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Communication Technology

Maintain Perspective
Maintain Perspective

Use Tools
Use Tools Wisely
Wisely

Connect with
Connect with People
People

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