Current

Scenario
Slide 6 1 out of 2 India is Obese

135 Million 73% of Urban Indians are $ 12.70 Billion

overweight
Individuals affected by
48 million adults will be
Obesity
living with obesity by 2025
Estimated annual Costs
of Treating Health
Consequences in India
2025
e

An inactive lifestyle and unhealthy

diet are the main culprits

Max Age Risk between age group of

28 – 38 Years

Death rate due to obesity is by 61%

and projected to 2.6 million by 2020
 Root
Unbalanced Calories
Cause
Thrifty Genes Unawareness

People don’t actually

measure there calories People are unaware of
They are those genes the things they are
which later cause
which allow us to eating like calories, date
46% conserve energy and
store fat
content, vitamins,
energy etc.
Of food budget on away
from home food
 Products
• Economical meals targeted
to middle class people
• Easy to book and delivery at
Box 8 any location
• Couldn’t meet the
quality measures
• Couldn’t meet
Taste standards

FIT Me

Restaurant started Local Tiffin Services

Healthy Dishes
• No Balanced Diet
• Accessibility of food • Proper calorie and • Ability to design meals
• Prize of the meal items aren’t mentioned based on calorie count
• Only healthy claims
• Proper mention of all
ingredients
 i ck en?
er c h
What do people need? Butt
Ready to eat healthy food

Great taste

Appropriate nutrition

Accessibility

Fitness Goals

Fulfillment

Goodness of home
cooked food
 What do we
offer ?
Slide 3
Personal Exercise Nutrition
Nutritionist Guidance Tests

• Tracks all food eaten • Daily suggestions of • Tracks deficiencies

• Designs as per needs exercises • Lifestyle suggestions
• Answers queries • Proper guidance by experts

Customized Doorstep Different meals

Meals Delivery everyday

• KETO • Increased convenience • No dish is repeated for 15

• Diabetic • Different delivery days
• Healthy preferences as per need • Organic ingredients used
• Weight loss • Video of preparation

Your logo
3
 Lean Canvas Model
Key Partners
-
Key Activities Value Propositions Customer Segments
• Zomato • Quality assurance • Offering healthy food
• Swiggy • Marketing and branding • On-time Delivery of • Health conscious
• Working
food
professionals
• Weekly health • Fitness enthusiasts
checkup • Students
• Personalized
nutrition diet
Key Resources • Offering Home Channels
• Online Platform cooked Thali’s • Mobile App
• High quality product • Website

Cost Structure Revenue Streams

• Cloud Kitchen(Rent) • Pay per meal basis
• In-house Nutritionists • Advertisement on online platform
• Outsourcing Delivery
• Advertisement
 Operation
Cycle
Age No. of meals Keto diet
Low-carb diet
Customer Gender No. of days
Type of meal Vegan diet
Portal Fitness
Goal Preferences

Entry and
Preparation of meal in Diet plan by Processing of
Cloud Kitchen Nutritionist Database

Outsourcing the Delivery to

delivery customers
 Marketing
Strategy

Working Emotional
with home Quotient
makers and
dietcians for
home
cooked food
Target Group
Being
Transparent

Effective Marketing
 Number
Game

- Funding of Rs 3.3 cr - Market size of INR - Current health food - Will roll out as a B2C
for 10% equity model
14000 – 15000 cr market is 10 % of
overall food market
- Later on diversify to B2B
-Early cash burn on - Fortified foods and via tie ups with
advertisements and beverage size- 50% - A potential market corporates
promotional offers to and natural healthy of INR 150,000cr
acquire customers products about 16% awaits - Roll out of monthly and
yearly subscription
model to improve
customer penetration
 Major Cost
Drivers
- closed to customers
- closed rental spaces
- low capex

Cloud Kitchen
- Less visibility, strong online and social media
- prior tie-ups with aggregators like
presence needed. Swiggy and Zomato
- Tie up food aggregator apps - Zero hassle to book via app every
- Standard and eco-friendly packaging to time for your order
Marketing and Packaging Delivery
minimize cost and promote brand

- Cloud based POS offering online

- Continuous order, experienced staff
ordering integration
to handle stress better
- Lucrative incentives, better retention, - Prevent inventory and recipe
consistent quality pilferage
Staff Electricity POS Software

- electricity and fuel are major

equipment cost
- Smart kitchen models to conserve
energy
 COMPETITORS

CURE FIT

INNER CHIEF

GROWFIT
How much will setting up our first kitchen cost?

Rent Licenses Kitchen and Equipment

Rs 40,000 - Rs 20,000 – Rs 10 lac –

Rs 60,00 Rs 25,000 Rs 15 lac

Staff Online Customer Social Media

acquisition
Rs 70,000 Rs 40,000- Rs 30,000 -
-Rs1,00,000 Rs1,50,000 Rs 40,000

Branding and POS Inventory

Packaging
Rs 50,000 – Rs 15,000-Rs
Rs 60,000 20,000