Arnit Dasgupta

Department:-
B.Com
Subject:- Mentored
Seminar
Topic:- Digital Marketing
Registration Number:-190040175300
Enrollment Number:-1911104028017
Semester:- 2nd
What Is Marketing?

• According to Investopedia, “Marketing refers

to activities undertaken by a company to
promote the buying and selling of a product.
It includes advertising, selling, promoting
and delivering the products to consumers.
• Marketing makes use “marketing mix” also
known as the four P’s of marketing. The 4P’s
of marketing are-
• Product
• Price
• Place
• promotion
What Is Digital Marketing?
 To Briefly say, Digital Marketing emphasizes
on all marketing efforts that uses electronic
device or the internet. Business leverage
digital channels such as search engines,
social media, email and other websites to
connect with current and prospective
consumers.
 At the century where electric media
marketing is above any other medium of
marketing, it becomes profitable and
efficient for the organizations and through
digital marketing.
 The reason why digital marketing is running
at speed is because, you can reach out to
millions of consumers by marketing through
Internet
Social Media
Search Engines
Difference Between
Marketing & Digital
Marketing
• Digital marketing indulges in promotional activities
through electric devices such as smartphone apps,
websites, search engines & emails. Everything
between search engine to Facebook & other websites
come under digital marketing.
• Here is a list of where Digital Marketing is used:
 SOCIAL MEDIA MARKETING
 CONTENT MARKETING
 EMAILS MARKETING
 SEARCH ENGINE MARKETING(SEM)
 WEBSITES
• Marketing whereas, is an activity of promote through
print media(news papers, magazines),
broadcast(radio, tv) & outdoor(billboards, fliers).
Importantly, it uses product, price, promotion &
place, the four P’s to strategize marketing.
Platforms Of Digital Marketing
• The Online Digital Marketing Tools Are:-
 Search Engine Optimization(SEO)
  Search Engine Marketing(SEM)
  Pay Per Click(PPC)
  Content Marketing
  Social Media Marketing(SMM)
  Affiliate Marketing
  Emails Marketing
• Different Platforms Of Digital Marketing:-

 Facebook
 LinkedIn
 Quora
 Google Ads
 Instagram
 Blogs
 Facebook
• Facebook has a very Granular
targeting to find your ideal target
marketing. Apart from this,
Facebook is constantly making
improvements to have a better
user experience.
 LinkedIn
• LinkedIn is good for B2B
advertising because it allows you
to customize your ad making it
highly targeted to a buyer
persona. This platform allows to
target the ad to people’s
profession instead of simply what
they link on FB. It also helps B2B
companies stay top of mind to the
executives they are aiming to
target.
 Quora
Quora is an online collaborative
Information sharing and learning
platform.
Google Ads
• Google Ads formerly known as
Google AdWords, allows
marketers to buy keyword in a
demand driven environment.
 Instagram
• Instagram is considered the best
advertising platform for sales. It’s
all about influence and marketing.
 Blogs
Although Blogs are more of a Content
Marketing Platform.
Conclusion
• Digital marketing is technology
oriented, hence helps you to track
your target audience and
customers. By the aid of electronic
devices you will always know who
is viewing the ad, who is buying
and who is liking it.