Zest-O Corporation

Team Caranis
Business Model Canvas

Key Partners
▪Philippine Chamber of Food Manufacturers Inc.    
▪ASEAN Food and Beverages Alliance 
▪Food and Drug Authority 
▪Food and Nutrition Research Institute 
▪Philippine Business Bank 
▪Small and Medium Enterprises 
▪Universities 
▪Social Media 
 
Key Activities

▪ Product and packaging development and naming 

▪ Marketing and branding of food and
beverage products 
▪ Partnership with quality suppliers 
▪ Create process for management of orders and
distribution 
▪ Inbound Logistics 
▪ Outbound Logistics 
Value Proposition

▪ Leading manufacturer and distributor of food,

beverage and dairy products. 
▪ Offers instant food and beverages. 
▪ Accessible to nationwide stores.  
▪ Reasonable pricing for products. 
▪ Wide range of variety of products either food or
beverages.
Customer Relationships

▪ Quality of products, and ease to carry around. 

▪ Varies with its flavor in relation to its beverages 
▪ Affordability of its products.  
▪ Bulk orders can be purchased on accounts for the
year. 
Customer Segments

▪ Small and Medium Enterprise (SME)  

▪ Private & Public Sectors 
▪ Residential 
▪ Government 
▪ Family  
▪ Individual  
Key Resources 
▪ Human Resource 
Channels 
▪ Sales Agents 
▪ CSR 
▪ Ads 
▪ Retail channels 
▪ Sales Portals 
▪ Social Media 
 Cost Structure  Revenue Streams 
• Cost of Sales  • Sales of food and
• Administrative Expense  beverage products 
• Income Taxes   

• Human Resource
Expenses (payroll for
employees, attorneys and
all 
• Permit and License Fees 
• Marketing and
Advertisement