SOCIAL LEARNING:

Conformity
Pressure to change own behavior to match that of others.

What are there “rules” for conformity in an elevator

riding in an elevator?

ASCH EXPERIMENT (1951) Asch Experiment

People can be influenced by actions

of others in a group.
1950’s suburban America
Conformity increased with each
confederate wrong answer. BYSTANDER EFFECT
Women conform more in public situations; One person is more likely to help two
same as men in private situations people than five people helping one.

“Asch Conformity Experiment.” Youtube, uploaded by HeroicImagination TV, 19 February 2012,

https://www.youtube.com/watch?v=NyDDyT1lDhA

Hulton Archive. Getty Images. http://www.history.com/topics/1950s. Accessed 27 February 2017.

Minter, Katherine P., and Elmhorst, William J. Psychology. Pearson Education, Inc., 2012.
“Prudential: Everybody’s Doing It.” Youtube, uploaded by Prudential, 13 May 2013,
https://www.youtube.com/watch?v=BgRoiTWkBHU.