IUMW

MODULE GUIDE

Faculty: Centre of Foundation Studies

Module Code: FSS 001

Program: Foundation in Arts

Module Name: Basic Business Module Edition

Version:

Year / Semester: 1/1 Academic 2020

Year:

Credits: 4 Pre-Requisites: None

Academics Farah Hida Sharin

in-charge & email: farahhida@iumw.edu.my

Approved Date: Approved by:

Mdm Noraidah Mohd Shariff

Director,
Centre of Foundation Studies

Centre of Foundation Studies

International University of Malaya-Wales

IUMW-ACD 02-02 Rev. 01 (16.03.20)

 MODULE GUIDE
Basic Business (FSS001)
MODULE SYNOPSIS
This module is a combination of selected basic concept and principles of business. The discussion
involves topics of business overview, fundamental of business, start-up business, environment
and influence of business.

LEARNING OUTCOMES

At the end of this module, students should be able to:

LO1 - Communicate effectively and professionally in business situations through physical
or virtual presence, writing, speaking, listening, and electronic media.
LO2 - Identify economic, environmental, political, ethical, legal and regulatory contexts
of global business practice.
LO3 - Analyze the information content of organizational processes to enhance individual
productivity.

OUTLINE DELIVERY

1 -2 PART 1: THE STRUCTURE OF THE BUSINESS COMMUNITY

 Nature of business organization
 Reasons and purposes of business organization
 Types of business organization
 Inter relationship between business organization

3 -10 PART 2: ORGANIZATIONS AND WORKS WITHIN THE BUSINESS

 Organizational structure
 Departments and their works
 Activities at different levels in the organization
 Management and Leadership
 Motivation
 Working relationship
 Conflict and teamwork
 Information, needs and business communication
 Starting a business

11-12 PART 3: THE ENVIRONMENT OF BUSINESS AND ITS INFLUENCE

 Political, economic, social and technological (PEST)
 The role of governments
 Effective Promotions
 Customers, their characteristics and influences

IUMW-ACD 02-02 Rev. 01 (16.03.20)

 MODULE GUIDE
Basic Business (FSS001)
READING LIST & RESOURCES

Reading List Remarks

Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2015).

Understanding Business (11th ed.). New York: McGraw Hill
Education.

Ebert, R.J., & Griffin, R.W. (2017). Business Essentials.

Global Edition. (11th Ed.). Pearson Education.

ONLINE ACCESS

You can access this module information via the following channel:

1. Google Classroom
Link:

https://classroom.google.com/c/NDg2NDcwMTA0NTZa
Course Name: Basic Business
Access code: i3cigp6

ASSESSMENT
No Assessment Details Value Due Date
1 Mid-Term Exam (Learning Outcome : 1 & 3) 20% 24th June
Students will be tested on the basic 2020
knowledge and understanding on the
concept of business organisation through
a set of mid-term exam question.

2 Group (Learning Outcome : 1 & 3) 20% 22th July

Assignment Students are required to prepare an 2020
(Report) analysis report (business organisation)
on selected company (the group can
choose any company which based in
Malaysia)

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 MODULE GUIDE
Basic Business (FSS001)
3 Individual (Learning Outcome : 2 & 3) 10% 27th July
Presentation Student are required to present their – 7th Aug
report using their slides with the good 2020
preparation and description.

4 Final (Learning Outcome : 1, 2 & 3) 50% 24 – 28

Assessment Students are required to be tested on the Aug 2020
(Online) overall knowledge and their
understanding on business concept

FEEDBACK

You are entitled to feedback on your performance for all your assessed work. For all
assessment tasks that are not examinations, feedback should be within 20 working days from
the date of submission. This might be extended to 30 days for a Major Project module (please
note that working days excludes from public holiday). The feedback could either be online, in
the classroom or any other platform utilise by the lecturer.

How to view your feedback in Turnitin Grademark

Click on the class that you wish to view and then you will see the assignments for the module
listed. Click the blue view button to open up the document viewer.

The Document Viewer will open and the main feedback on your work is shown in the General
Comments:

IUMW-ACD 02-02 Rev. 01 (16.03.20)

 MODULE GUIDE
Basic Business (FSS001)

IUMW-ACD 02-02 Rev. 01 (16.03.20)

 MODULE GUIDE
Basic Business (FSS001)

ASSIGNMENT BRIEF

Assignment: Group Assignment (Analysis Report) and Individual Presentation

Topic: The Analysis of the Company

Relevant Profession: Lecturer, Researcher, Entrepreneur, Businessman

Deliverables:
This is a group work and it is worth 20% of your marks while the individual presentation is worth 10%. It is
compulsory for each team member the present their designated part in the report. A basic requirement is
that the assignment should show a high degree of professionalism in content, structure and presentation
skills. Each group is required to:

1. Prepare the report based on the requirement consist of

(a) Organisation Background

 Vision & Mission
 Product / Service
 Business Process
 Business Relationship / Partnership

(b) Management Team and Organisation Structure

 Type of Organisational Structure
 Organisational Chart (with explanation)
 Departments Available- explain the functions of each departments

(c) Marketing Analysis

 Target market
 Price / Promotion / Place
 Unique marketing strategy

(d) Future development (Any future planning)

(e) Conclusion

(f) Reference

2. The analysis should be supported by authorised sources with citation such official website, journal
publication, books.

3. The expected number of words will be around 2000 words or 8 - 10 pages includes cover page,
table of content and reference. The cover page must include the following:

IUMW Logo
Assignment : The Analysis of the Company
Topic : (Name of Company)
Name, ID No and Student Email :

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 MODULE GUIDE
Basic Business (FSS001)
Subject & Code : Basic Business, FSS001
Name of Lecturer : Ms. Farah Hida Sharin

4. Present the summary report (with complete presentation slides using Ms PowerPoint or any
presentation software) and submit the slides on the day of presentation.

Report Format
1) Cover Page
2) Table of Content & Page
3) Organisation Background
 Vision & Mission
 Product / Service
 Business Process
 Business Relationship / Partnership

4) Management Team and Organisation Structure

 Type of Organisational Structure
 Organisational Chart (with explanation)
 Departments Available- explain the functions of each departments

5) Marketing Analysis
 Target market
 Price / Promotion / Place
 Unique marketing strategy
6) Conclusion
7) Reference (In accordance with the APA of referencing)

 Font : Arial, 11, 1.5 spacing

Submission Date
Due Date: 22th July 2020
Presentation Date: 27st July – 7th August 2020
Report Submission must be done via Turnitin. Please include the assessment rubrics in your report.
Presentation slides can be submitted to Google Classroom.

GUIDANCE FOR STUDENTS IN THE COMPLETION OF TASKS

NOTE: The guidance offered below is linked to the five generic assessment criteria overleaf.

1. Engagement with Literature Skills

Your work must be informed and supported by scholarly material that is relevant to and focused on the
task(s) set. You should provide evidence that you have accessed appropriate straightforward sources,
which may be academic, governmental and industrial; these sources may include academic journal articles,
textbooks, current news articles, organisational documents, and websites. You should consider the
credibility of your sources; academic journals are normally highly credible sources while websites require

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 MODULE GUIDE
Basic Business (FSS001)
careful consideration/selection and should be used sparingly. Any sources you use should be current and
up-to-date, mostly published within the last five years or so, though seminal/important works in the field
may be older. You must provide evidence of your investigation/own reading throughout your work, using a
suitable referencing system, including in-text citations in the main body of your work and a reference list at
the end of your work.

2. Knowledge and Understanding Skills

At level 3, you should be able to demonstrate factual, procedural and theoretical knowledge and
understanding of the basic underlying concepts and principles associated with your area(s) of study.
Knowledge relates to the facts, information and skills you have acquired through your learning. You
demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This
means that you need to select and include in your work the concepts, techniques, models, theories, etc.
appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. to show your
understanding. Your mark/grade will also depend upon the extent to which you demonstrate your
knowledge and understanding.

3. Cognitive and Intellectual Skills

You should be able to interpret and evaluate relevant information and ideas with an awareness of different
perspectives or approaches in accordance with basic theories and concepts of your subject(s) of study.
Your work must contain evidence of foundation-level logical, analytical thinking. For example, to examine
and break information down into parts, make inferences, compile, compare and contrast information. This
means not just describing what! But also justifying: Why? How? When? Who? Where? At what cost? You
should provide justification for your arguments and judgements using evidence that you have reflected upon
the ideas of others within the subject area and that you are able to make judgements and arguments using
data and concepts. Where relevant, alternative solutions and recommendations may be proposed.

4. Practical Skills

At level 3, you should be able to apply the basic underlying concepts and principles within the context of
your area of study. You should be able to demonstrate how the subject-related concepts and ideas relate
to real world situations and/or a particular context to address problems that, while well-defined, may be
complex and non-routine. How do they work in practice? You will use models, methods, techniques, and/or
theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve
problems, or to create artefacts. This is likely to involve, for instance, the use of real world artefacts,
examples and cases or the application of a model within an organisation. You will be able to use appropriate
investigation to inform actions and review how effective methods and actions have been.

5. Transferable Skills for Life and Professional Practice

Your work must provide evidence of the qualities and transferable skills necessary for employment including
where relevant responsibility for supervising or guiding others. This includes demonstrating: that you can
exercise autonomy and judgement within limited parameters; that you can communicate the results of your
study/work in a suitable format; that you can initiate and complete tasks and procedures, whether
individually and/or collaboratively; fluency of expression; clarity and effectiveness in presentation and
organisation. Work should be coherent and well-structured in presentation and organisation.

IUMW-ACD 02-02 Rev. 01 (16.03.20)

 MODULE GUIDE
Basic Business (FSS001)
Assessment Rubrics (20%) (Attach together with your submission)

Group Assignment (Summary Report)

List of Student Name and ID No: _______________________________________________________

Title of Report : ______________________________________________

awarded
available

Marks
Marks
Generic Assessment Criteria

1. Engagement with Literature Skills 20

2. Knowledge and Understanding Skills 20

3. Cognitive and Intellectual Skills 20

4. Practical Application Skills 20

5. Transferable Skills for Life and Professional Practice 20

Total Marks 100

Percentage 20%

Assessment Marks

Unacceptable: 0.0-4.9 Poor: 5.0 – 9.9

Fair: 10.0 – 12.9 Good: 13.0 – 16.9
Excellent: 17.0 – 20.0

IUMW-ACD 02-02 Rev. 01 (16.03.20)

 MODULE GUIDE
Basic Business (FSS001)
Assessment Rubrics (10%)
Individual Presentation

Student ID & Email: ______________________________________________________________

Title of Report: ______________________________________________________________

Poor Fair Good Excellent

Criteria Point
0.0-5.9 6.0-10.9 11.0-15.9 16.0-20.0

Students delivers
Students does
Student clearly open and closing
Introduction and not display Student displays
uses either an remarks that
Closure clear clear
introductory or capture the
introductory or introduction or
closing remarks, attention of the
closing closing remarks.
but not both. audience and set
remarks.
the mood.
No movement Made Movements
Very little
or descriptive movements or seemed fluid and
Body Language movement or
gestures. gestures that helped the
descriptive
enhanced audience
gestures.
articulation. visualize.

Displayed Consistent use Holds attention of

Eye Contact No eye contact minimal eye of direct eye entire audience
with audience contact with contact with with the use of
audience audience. direct eye contact.

Use of fluid
Satisfactory use
Consistently Displays some speech and
of inflection, but
Voice Delivery uses a level of inflection inflection
does not
monotone throughout maintains the
consistently use
voice. delivery interest of the
fluid speech.
audience.
Tension and Makes minor
Displays mild Student displays
Poise and nervousness is mistakes, but
tension, has relaxed, self-
Personal obvious; has quickly recovers
trouble confidence nature
Appearance trouble from them,
recovering from about self, with no
recovering displays little or
mistakes. mistakes.
from mistakes. no tension.
Total Marks (100)
Percentage (10%)

IUMW-ACD 02-02 Rev. 01 (16.03.20)