DISTRIBUTION NETWORK

• Gelato Ice is using it’s own retail ice cream parlors as a distribution channel
• Gelato Ice is using intensive distribution strategy that requires to stock every
stall with the enough products.
• Network Design
• Retail storage for customer pickup, where inventory is stored in retail store and
customer comes in and place orders.
 COORDINATION IN SUPPLY CHAIN

• The gelato ice restrict its all stages of supply chain to share information
regarding their work with one another and this coordination plays a main role in
the effective working of its supply chain.
• It is achieving this effectiveness by using efficient and smart information
systems to store, process, analyze and transfer information.
CONCLUSION
To conclude, it is right to say that gelato ice is enjoying high demand from
customer’s side and hope to retain our customers by providing them more value .