Sampling and Sampling Distrubution

• -Group 4
•  Pranjal Pote 20191010
•  Kaustubh Sutar 20191029
•  Shweta Mishra 20191046
•  Twinkle Gupta 20191109
•  Prakhar Patsariya 20191128
•  Prakash Shukla 20191141
•  Pradnya Diwan 20191151
•  Kavita Yadav 20191160
 CENSUS SURVEY VS SAMPLE
SURVEY

 
• When data is to be collected from each member of the population, it
is known as census survey.
• When data is to be collected only from some members of the
population, it is known as sample survey.
Parameter Census Survey Sample Survey
Time Involved It is a time consuming process. It is a fast process
Cost Involved It is a costly method. It is a relatively inexpensive
method.

Accuracy The results obtained are The results are relatively

accurate as each member is
surveyed. So, there is a
negligible error
Error Not Present
Relevance This method is suited for
heterogeneous data.
inaccurate due to leaving out
of items from the sample. The
resulting error is large
The smaller the sample size,
the larger the error.
This method is suited for
homogeneous data.
Determination of sample size
Define target population

Determine sampling frame

Select appropriate sampling technique

Determine sample size

RANDOM
SAMPLING
1) Simple random sampling- In a simple
random sample, every member of the
population has an equal chance of being
selected. Your sampling frame should
include the whole population.
2) Stratified random sampling- This
sampling method is appropriate when
the population has mixed characteristics,
and you want to ensure that every
characteristic is proportionally
represented in the sample.
RANDOM
SAMPLING
3) Cluster sampling- Cluster
sampling also involves dividing the
population into subgroups, but each
subgroup should have similar
characteristics to the whole sample.
Instead of sampling individuals from
each subgroup, you randomly select
entire subgroups.
NON-RANDOM
SAMPLING
1) Convenience sampling- In convincing
sampling the researcher select those units
from the population which are accessible to
the researcher.

2) Judgmental sampling- the selection of

Sampling unit is based on judgement of
researcher, with judgmental sampling the
researcher believe that some subject are
more fit for the researcher compare to other
individuals.
NON-RANDOM
SAMPLING

3) Snowball sampling- Snowball

sampling , survey respondents are
selected on the basis of referrals from
other survey respondents.
Errors in non sampling
• Faculty design and Planning of Survey
• Response Errors
• Non-Response Bias
• Errors in coverage
• Compiling Error and Publication Error
 Reference

• Business Research Methods by Naval Bajpai

• Research Methodology by C. R. Kothari and Gaurav Garg.
THANK YOU