SURUMBA

FROM HUILA TO
THE WORLD

PANEL BASED PRODUCTS

BY: DIEGO ALEJANDRO GARCIA POLANIA
 IDENTITY OF THE PRODUCT

We know that nowadays gaseous products with a high concentration

of sugar, chemicals and preservatives are part of the family basket,
the idea of ​“SURUMBA” products is to reach the homes of the
Colombian family by changing the sugar and preservatives walk in
the background. The issue of health and other factors such as price
are directly related as consumers associate healthy and expensive
and it is an idea that many recognized brands have created for us,
the idea of ​“SURUMBA” is to bring healthy at a fair price to change
the idea of ​healthy is expensive is our ideal, our drink apart from
being refreshing is rich in vitamins that help both children and adults.
The products of the "SURUMBA" franchise are natural beverages
based on panel (product from sugarcane) are characterized mainly by
their quality, high health benefits and their high content of vitamins
and minerals; They are mostly refreshing household products.
 MARKET NICHE


SURUMBA is a franchise aimed at the general public

but we consider that this is a proposal for people who
like healthy food since all our products are made
from a natural sweetener called panel, also our
mission is to make known the whole process from
the manufacture of the panel to the final product
(dessert, hot drinks, cold drinks among others)
 Product characteristics


-It is an organic product
 -Our products are free of refined sugars
 -We are a company with social responsibility because our suppliers are
farmers
 -We have a variety of products that will surely be the favorite of our
customers
 - Our raw matrices are of the highest quality
 OPINIONS OF OUR CUSTOMERS

“Surumba products are delicious and there we

find a lot of variety” Daniela Perez- Client
 “I love their desserts are very healthy and their
prices are unbeatable” Rafael Hernandez-Client

 “Its facilities are very comfortable and the service

is excellent I feel at home in Surumba” Mario Giraldo-
Client