Opportunity Challenge Opportunity Challenge

• Autonomous • Losing Existing Driver • Used Car • Personal

driving Dealing; Mileage, Information
of automobiles • Accident-Ethical accident record hacking
• With 5G Reduced Decision • Car Sharing; owning,
traffic congestion financing • Low-Accident :
Shared economy • Mobile Coin (Digital Losing Car
• Environmental Payment) insurance
Transportation • Manage Ownership Industry.
(with Electric Car) information
 Player Added Value Rules of the Tactics Scope
Game
Car Design,
Manufacturer Assemble, • No monopoly • Fuel Bundling • Highly-linked
s Distribute • Ensure safety • Low Down with other
Parts Supplier Supply, R&D, (ASEAN NCAP) Payment, players but only
Price Control • Subject to strict No Interest at a
regulations • Bulk Discount "transactional"
(Euro VI in (Fleet) level
Motorists Demand Driver,
Singapore • Insurance • Players' growth,
Sales
through NEA) value, and
• Responsible and benefits are
Petroleum Fuel,
legal ownership correlated
Companies Maintenance
process • Country specific
Financial Loans, Insurance (ownership rules
Institutions – SG vs. PH ease
of purchase)
 Added Value Rules of the Game Coopetition Strategy

 Access to a network  Data Safety  Leverage the

of other self-driving  Accuracy Google’s AI and IoT
cars  Privacy Capability such as
 Access to Waymo’s sensors
expertise in self-  Provide software
driving technology (such as algorithms)
 Leverage the  Provide routes,
Mercedes Benz brand location, data
 Usage  Lock-in  Market entry in the
 Marketing  Privacy shared economy in
 Security ASEAN
 Capture premium
market segment by
introducing Grab
Platinum with self-
driving Mercedes
Benz cars