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Strengths Weakness

 Reliable Suppliers  Amount of investment in new


 Consistency of quality due to technologies is less
automation  Investment in R&D is less as
 Strong Brand Portfolio compared to other major
 Strong Dealer Community countries
 High Customer Satisfaction  Gaps in Product Range
Level

Opportunities Threats
 New trends in consumer  Intense competition
behavior  Rising raw material prices
 New environmental policies  Growing strengths of local
 Dilution of competitor’s distributors
advantage due to market  Currency fluctuations
development  Different liability laws
 New customers form online  New environmental regulations
channel under Paris Agreement (2016)

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