INTEGRATED PRESENTATION

PRESENTED BY
Kavita Nakod.
WLC Aurangabad.
(14109010)
Five options to increase sales
 Personal
selling/service/operations.
 Pricing.

 Internet media.

 Distribution.

 Promotion/events
Personal selling/service/operations.
 In personal selling we can see that when the agent is
visiting the dealer once in a week.
 He should visit it more number of times to find any
further requirement of dealer and try to interact with
customer also
 He should tell about the services that they provide to the
customer.
 More focus on after sales service.

 In operations proper use of ERP should be practiced.

Pricing

 Price to be reduced to attract customers and to clear

stock
 Price cutting can be managed by maintaining its inventry
and making proper use of resources
 No money require to opt this.
Internet media
 No cost involved in this.
 Only few computer skills are required.

 It is the cheapest way of contacting many number of

people and groups.
 It is easy to promote the product through the social
networking.
Distribution

 Company already have distribution network.

 Should work to make it more strong

 No space in outlet should get waked

 Not much investment required

Promotion/events
 Company can organize some promotional activity to
involve customers.
 Company can offer discounts and manage the cost by
bulk production.
Suggested marketing plan
 Target market- middle income group.
 Planning the promotional activity around their localities.

 Attracting the customers by offering discounts.

 Offering exchange programs.

 Offering door step service.

 Lucky coupons can be offered on every purchase.

 Lowering down the prices.

 By increasing number of personal selling.

Distribution information system to be followed
 Company should have strong distribution network.
 They should have proper information of order in
dispatch.
 Relevant software should be used to maintain
distribution data
 Head office and dispatch department both should have
the information of order and dispatch
 ERP software should be in use

 There should not be any brake in supply of washing

machine
 What is ERP ?

 ERP stands for Enterprise

resource planning software
 It attempts to integrate all
departments and functions across
a company
 Reduced working capital
requirements
 Improved customer service
 Improved direct labor
productivity
 Reduced purchase costs
MRP

 MRP stands for manufacturing resource planning

 how much stock they needed to have on hand for
production
 MRP mainly for production details

 No sales and order data entered

 ERP combining all departments

 Have all data at one place

 It helps management to take financial decisions.
 Management comes to know about the inflow and
outflow of funds.
 They knows how much fund is required for future.

 For reducing cost they should reduced the time credit

they offer.
 Borrowings should not be made for short term.

 Stock should be kept in a high volume.

 Purpose of performance appraisal
 To review the performance of the
employees over a given period of
time.
 To judge the gap between the actual
and the desired performance.
 To diagnose the strengths and
weaknesses of the individuals
 Helps to strengthen the relationship and communication between
superior subordinates and management employees.
 Form a basis for personnel decisions: salary increases, Promotions,
disciplinary action, bonuses, etc.
 To provide feedback to the employees regarding their past
performance.
COMPENSATION

 Compensation is the remuneration received by an

employee in return for his/her contribution to the
organization
 A good compensation package is important to motivate
the employees to increase the organizational
productivity.

Salary is just a part of the compensation system, the
employees have other psychological and self-
actualization needs to fulfill. Thus, compensation
serves the purpose.
Bibliography
 Marketing- The Successful Marketing Plan by Roman G
Hiebing.
 Finance- cost accounting by B.S. Grewal.

 RVC- Production and Operation management by K

Aswathappa.
 HR- An introduction to human resource management by
John Stredwick
 From Internet.