LinkedIn Social

Media
Mercedies Pruneda
What is the purpose?
LinkedIn is a professional social media
platform, with the purpose to grow your
professional network. You first begin by
creating a professional profile for employers
or peers to look at. Your profile serves as a
form of resume. You can also upload an
official resume or connect with employers,
colleagues, or classmates.

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What are the popular features?
LinkedIn offers different levels of membership for all of its users.

You can upload (professional) video or media files.

You can create a ShowCase page to promote a business or specific product.

It gives you access to thousands of job listings that you can easily search for.

You can have your skills endorsed by other working professionals.

It has influencers who can help guide you professional career with there
insite.

LinkedIn offers educational courses on technology, business, and more. 3

 Who is the intended audience?
LinkedIn is intended for those
looking to further their skill set,
while giving them opportunities of
employment or internships.
LinkedIn creates professional
connections. It is a way to network
with people in a chosen industry.

It gives employers the opportunity

to search and observe possible
candidates for a specific position.
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How does it fit into the
characteristics of social media?
LinkedIn has full messaging capabilities giving the ability to connect with
anyone.

You can upload pictures or videos, letting you upload content in real time.

You build a personal profile for free.

You have a unique web address for your profile.

LinkedIn allows you to have “connections” or followers/friends.

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 Why might we care about this
social
This social media media?
platform gives you the
Youtube 73%
opportunity to network in real time. This
platform is perfect for anyone who Facebook 69%
desires to get further in their career or Instagram 37%
change careers. It also makes it really
Pinterest 28%
easy for employers to find the right
candidates without having to list a job LinkedIn 27%

posting. LinkedIn is as popular as many Snapchat 24%

other common social media platforms.

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Why might we adopt this social
media?
This platform gives
you access to 630
million different
business
professionals.
LinkedIn increases
your professional
opportunities more
than any other social
media platform.
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What are the uses of this social
media?
You can use LinkedIn to learn about other businesses in your industry.

LinkedIn helps you stay up to date in your industry.

LinkedIn is a good way to network.

LinkedIn can be used for development.

You can use LinkedIn for advertising.

You can use it for recruiting.

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Would you use it? Why or why
not?
I personally would use it. I have a LinkedIn, but I never used it seriously. I
move around the country a lot and it is hard for me to find a new job in my
industry everytime we move. If I used LinkedIn more seriously, then it could
open many more opportunities for me in my industry.

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Other facts
One in three professionals are on LinkedIn

Adding a photo to your LinkedIn will increase your

views
Where do I
You can see who views your profile begin?
Getting Started

You can hide or export your connections

There is a LinkedIn Mobile app.

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for your time and consideration. I hope you found this slide to be
informative and beneficial.

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