ERASMUS+ CLICHE (2018-2021) 

CAPITALIZING ON LOCAL ICH AROUND EUROPE

2018-1-EL01-KA201-047861

• SWOT ANALYSIS OF KEDAINIAI REGION

STRENGTHS WEAKNESSES
Location in the centre Ageing population
Unique old town Too local thinking
Industry local and international companies Weak cultural management and marketing strategies
Local products and shops with only organic food Rising unemployment rate
Thematic tourism: sport, leisure, historical sites, cultural and historical High emigration
routes. Camito Lituano- St. James route for pilgrims. A pilgrim route which Weak EU funding
leads through Kedainiai and other towns including neighbouring countries Few local cultural associations, NGOs and volunteers
Latvia till Camilo Heritage buildings archaeological buildings, monasteries.
Strong cultural identity. Citizen awareness.
Traditional and regional identity as a siurce of creative processes
2020 is announced
UNESCO World Heritage year in Lithuania

OPPORTUNITIES THREATS
Interest in cross –border cooperation Force majeure
Internet and digital media advanced development Corona virus (Corvid-19)
New perspectives and innovations of the younger generations in the field of Upcoming economic crisis
start-ups Insufficient funding for tourism promotion.
Innovation networks and social platforms to showcase and develop regional Shortage of public funding for the architectural heritage
ICH preservation
Brain drain
Changing funding conditions by the end of the EU
funding period by 2020