SWOT ANALYSIS

Greece: Levadia and the wider area of Viotia

STRENGTHS WEAKNESSES
Easy access Weak brand name
Proximity to the capital Mediocre hospitality services and infrastructure
Natural environment Lack of touristic mentality /marketing
Historical and cultural sites Absence of long-term planning and a vision-oriented approach
Unique ICH assets (river, food, festivals, traditions) Lack of resource management
Regional strong brand names (Delphi, Arachova, Parnassos ski Unemployment
center, Galaxidi)

OPPORTUNITIES THREATS
Informed stakeholders’ participation and consensus building Financial crisis
Holistic vision for conservation and Green tourism One-dimensional development
Education programmes/training, campaigns, awareness building Regional competitiveness
Alternative sustainable tourism/Tourism for quality Climate change
Creation of a competitive advantage
Development of strong linkages between tourism and other
businesses or industry sectors (agrotourism, local tourism)
Adaptation to changing trends and markets
Events that showcase the local ICH, (organization of conferences,
workshops, celebrations, festivals, etc)
1. Complete modernization of the telecommunications network of the region.
2. Creation of websites mentioned in the area giving special emphasis (through articles, promotions) to
agrotourism
cultural, sports, conference tourism.
3. Promotion of the region's tourism in European countries with their presence in all forms of tourism events.
4. Operation of tourist booth for information and distribution of printed materials (tourist guides,maps, brochures).
5. Digital cultural mapping
6. Publication of tourist guides and maps in Greek and English
7. Use of a popular logo for the area, a slogan, illustrated texts

blogs, on-line communities social media: Facebook, Google, Twitter, Linkedin, Instagram, You tube , trip-
advisor), Google +, Flickr, Pinterest,

Organized participation in major international fairs held annually in the

period March - November.
Participation in the World Travel Market (W.T.M) taking place in London,
the I.T.B in Berlin,
the M.I.T.T in Moscow as well as in domestic exhibitions such as
Philohenia in Thessaloniki.
Refill your water bottles