Professional Documents
Culture Documents
In partnership with
International Conference:
14-15 November 2016 Driving economic
Al Murooj Rotana, Dubai, UAE diversification through
cultural tourism
Eng Rashad Jin Woo, Dr Anna Paolini, Dr Zaki Aslan, Yousuf Lootah, HE Prof. Mashari
Mohamed Bukhash, Advisor to the UNESCO Regional Executive Al Naim,
CEO, Secretary-General Representative in Representative Director Tourism General Director
Architecture on Tourism and the countries of the of ICCROM for Development & of National Built
Heritage Society, Culture, Gulf and Yemen, the Arab States, Investments, Heritage Center,
UAE World Tourism Director, and Director Dubai’s Saudi Commission
Organization UNESCO Doha of ICCROM- Department for Tourism &
(UNWTO), Spain Regional Office ATHAR Regional of Tourism & National Heritage
Conservation Commerce (SCTH)
Centre in the UAE Marketing (DTCM)
See page 4 for the full list of distinguished speakers
Supporting Partners: Networking Partner
For more information or to register e Tel: +971 4 364 2975 Email: enquiry@iqpc.ae Web: www.culturaltourismme.com @iqpcmena
Tourism, culture and heritage are the top three
directions that the region will be focusing on when it
eventually transfers into a non-oil economy.
About The Event
Dear Colleague, Why should you attend?
It is my pleasure to welcome you to the Cultural e Keep up-to-date with key local and global
Tourism Middle East conference. trends and developments and exchange
experiences and ideas with global and local
experts
Cultural Tourism Middle East aims to bring together
leading government officials from the tourism, cultural e Benchmark your destination against leading
cultural destinations
development & antiquities, heritage & arts, cultural
activities, and the architectural heritage community e Identify new opportunities and understand
to showcase the latest developments, network and your role in delivering future culture-led
development projects
discuss models that work in the region.
e Invest in upcoming cultural developments in
the region
Tourism presents a great opportunity for economic
diversification. Given the unique cultures and heritage e Win more work by identifying the
present in the Middle East, there could be no better requirements of key project owners
time for government and industry experts to come and tailoring your bids accordingly
together and discuss ideas and strategies to boost
tourism through culture, heritage, arts and festivals.
Who will you meet?
The main objective and vision of the conference is to
recognise leadership and efforts in boosting tourism C-Level, VPs, Directors and Heads of:
and promoting local culture through the development, • Cultural Tourism
management and promotion of cultural attractions • Tourism Development
- tangible or intangible - and heritage sites in an • Cultural, Natural and Historical Towns
environment that encourages knowledge sharing. • Archaeological Sites
Complemented by a strong faculty of high-level
• World Heritage Sites
speakers across the region and beyond, this • Conservation and Restoration
inclusion transforms this conference into the most • Marketing and Events
comprehensive event of its kind anywhere in the region. • Design and Development
I look forward to welcoming you to Dubai in November! From the following sectors:
Yours faithfully,
• Ministries of Tourism and Culture
• Tourism, Culture, Arts, Antiquities Authorities
• Museums and Museum Authorities
• Cultural Attraction Operators
• Tourism Development and Investment
Basma Dawwas Companies
Conference Director – IQPC Middle East • Cultural Centres and Clubs
• Planning and Design Consultants
• Project Management Consultants
Bring your team! • Suppliers and Solution Providers
• Industry Associations
Don’t leave anyone sitting lonely in • Tour Operators
the office. With case studies for everyone, make sure • Airlines
they learn from the experts first-hand! See last page for
details on our exclusive group rates.
Be part of interactive Learn about latest The conference’s Participate in more than
panel discussions and challenges and exhibition features 8 hours of networking
roundtable discussions upcoming trends in the a range of solutions that helps you build
led by industry leaders cultural tourism industry and allow delegates business relationships
discussing the most through high-level to have experience and discuss latest
relevant and trending keynotes delivered by and understand their trends.
topics that reflect senior executives from products and services.
market challenges and the Middle East region
opportunities. and beyond.
Do you have a product or service that our senior decision-makers and influencers need?
The Cultural Tourism Middle East conference offers you the perfect platform to showcase your solution to your
target market and meet and network with senior-level decision makers who are leading the way in the industry
We specialise in providing business development, marketing and sales solutions that are tailored to specifically
deliver on your business objectives. We pay patient attention to what our exhibition and sponsorship customers
want, expect, need and value. Every sponsor wants to create customers, develop qualified sales leads, convert
leads into sales and retain customers. Our tailored sponsorship packages help you to achieve these objectives.
If you would like more information on sponsorship and exhibition opportunities or to discuss which package will
best help you achieve your objectives, please contact Noel Greenway on +971 4 360 2800 or
email partnership@iqpc.ae.