Sanjivani College of Engineering, Kopargaon

GC301 –”Strategic Management”

Unit-2 ; Session # 1
#External Environment (ETOP; EFAS; 5 Forces)
# Internal Environment

Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed
Dept. of www.sanjivanimba.org.in
MBA, Sanjivani COE, Kopargaon 1
By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon
 External Environment

The external business environment consists

of economic, political and legal, demographic,
social, competitive, global, and technological
sectors. Managers must understand how the
environment is changing and the impact of those
changes on the business.

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Analysis of External Environment

• ETOP(Environmental Threat and Opportunity Profile)

• EFAS(External Strategic Factors Analysis Summary)
• Porter’s 5 Forces

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Environmental Sectors Impact of each sector
Social (↑) Customer preference for motorbike, which are
fashionable, easy to ride and durable.

Political (→) No significant factor.

Economic (↑) Growing affluence among urban consumers;
Exports potential high.

Regulatory (↑) Two Wheeler industry a thrust area for exports.

Market (↑) Industry growth rate is 10 to 12 percent per year,

For motorbike growth rate is 40 percent, largely
Unsaturated demand.

Supplier (↑) Mostly ancillaries and associated companies

supply parts and components, REP licenses for
imported raw materials available.

Technological (↑) Technological up gradation of industry in

progress. Import of machinery under OGL list
possible.

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon
 Internal Environment

An internal environment is a set of elements

that define the atmosphere within the
company's structure. It describes the way
activities and relationships are carried out inside
the business, normally within co-workers.

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Analysing Internal Environment

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Analysing Internal Environment

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Analysing Internal Environment

The strategic advantage profile is a tool for making

a systematic evaluation of the enterprises
internal factors which are significant for the
company in its environment. The SAP shows the
strengths and weakness of an organization in
different functional areas.

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Analysing Internal Environment

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Analysing Internal Environment

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Analysing Internal Environment

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon
 Thank You
Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed

Dept. of MBA, Sanjivani COE, Kopargaon