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  • Ria HUL Intro and Conclusion

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    RIYA CHALKE
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    Hindustan Unilever Limited introduced Project Shakti, a flagship rural marketing program, to capture untapped rural markets in India. The program started with 17 women entrepreneurs and has grown to include other initiatives like I Shakti and Shakti Vani. Through women entrepreneurs selling HUL products in their villages, Project Shakti aims to improve rural living standards while providing mutual benefits and growth for HUL and the communities.

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    Hindustan Unilever Limited introduced Project Shakti, a flagship rural marketing program, to capture untapped rural markets in India. The program started with 17 women entrepreneurs and has grown to include other initiatives like I Shakti and Shakti Vani. Through women entrepreneurs selling HUL products in their villages, Project Shakti aims to improve rural living standards while providing mutual benefits and growth for HUL and the communities.

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    3 views3 pages

    Ria HUL Intro and Conclusion

    Uploaded by

    RIYA CHALKE
    Hindustan Unilever Limited introduced Project Shakti, a flagship rural marketing program, to capture untapped rural markets in India. The program started with 17 women entrepreneurs and has grown to include other initiatives like I Shakti and Shakti Vani. Through women entrepreneurs selling HUL products in their villages, Project Shakti aims to improve rural living standards while providing mutual benefits and growth for HUL and the communities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Introduction

    • Hindustan Unilever Limited (HUL) is the largest


    FMCG company in India.
    • Owned by British-Dutch company
    • Products- Foods, Beverages, cleaning agents &
    personal care products.
    • Headquarter- Mumbai
    HUL-Shakti
    • HUL introduced project Shakti, a flag-ship
    programme to capture untapped rural
    markets.
    • Why it Started?
    • Started with 17 women
    • Consists other programme-I Shakti, Shakti vani
    • How does it work
    Conclusion
    • Improve Standard of leaving
    • Mutual benefits and Growth

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