1

SIMATUPANG - MARKET ANALYSIS

& COMPETITORS REPORT (2nd)
11 / October / 2016
PT.TOKYU LAND INDONESIA
Sales Division
 2

Table of Contents

Topic Page

i. Topic of this month 2

ii. General market information 4

iii. Competitors Update 9

a. Map of Simatupang area 10

b. Competitors of this month 12

iv. BRANZ SIMATUPANG VS Competitors 46

v. SWOT Analysis 60
 3

TOPIC – TAX AMNESTY

Repatriation and Declaration of funds mostly came
Tax amnesty program for the first period from (Trillion Rupiah)
(July 1st – September 30th) recorded during
the three months there were 347,033
taxpayers who have followed the tax 631.3
amnesty, with a total of declaration and
repatriation reached IDR 3,516.5 trillion.

Of the total funds declared and

repatriated, the greatest treasure type
disclosed is: 77.4 71.7
1. Cash and cash equivalents (30.7%) 52.5
16.5 14 37.9 3.6 2.3
32.1
2. Investments and securities (28.26%)
3. Land, buildings and other immovable Singapore Cayman Hong China Virgin Australia
property (15.04%) Island Kong Islands

Repatriation Declaration

http://bisnis.liputan6.com/read/2615393/dana-tax-amnesty-periode-1-paling-banyak-dari-singapura
 4

GENERAL MARKET INFORMATIO

N
 5

General Market Information

Future Supply (2016 – 2018F)
by Number of Projects

• North, West and South continue to provide the

most stock, dominated by the middle to low
apartment segment.
CBD West Jakarta
18% 18%
• As if Q2 2016, the total existing apartments in
Central East Jakarta Jakarta has reached 167,697 units, an increase of
7% 3% QoQ and 12.4% YoY.
Jakarta
14%
North Jakarta • Jakarta will see 76,170 units in the pipeline from
14% 2016 to 2018.

South Jakarta • Over the next two years, South and East Jakarta
29% will have several prominent infrastructure projects,
including the Jakarta MRT and LRT, which will
connect most residential hubs to the CBD.

Source: Colliers
 6

General Market Information

Annual information on strata-title apartment market

Jakarta 2013 2014 2015 2016YTD 2016F 2017F 2018F

Annual Supply 15,068 10,701 13,862 10,790 26,583 25,222 24,365

Cumulative Supply 132,344 143,045 156,907 162,920 183,490 208,712 233,077

Average Take-up
86.09% 87.00% 85.42% 86.73% 86.00% 86.50% 87.50%
Rate
Asking Price
23,796,432 27,702,031 30,507,768 31,008,439 33,650,000 37,250,000 41,300,000
(IDR/sqm)

South Jakarta 2013 2014 2015 2016YTD 2016F 2017F 2018F

Annual Supply 4,639 3,938 2,406 290 4,018 3,775 7,023

Cumulative Supply 25,735 29,673 32,079 32,369 36,097 39,872 46,895

Average Take-up
88,90% 92,60% 86,57% 85,85% 86,00% 87,5% 88.50%
Rate
Asking Price
25,854,554 32,033,471 35,430,002 36,421,523 39,000,000 43,000,000 47,450,000
(IDR/sqm)

23.9% 10.6% 10.1% 10.3% 10.3%

It is estimated that apartment prices will
Source: Colliers International Indonesia - Research continue to rise at least 10% per year

General Market Information
Period 2016:
• Slow construction progress; delayed
groundbreaking schedule;
development permit issues.
• South Jakarta is forecast to be a tough
 massive available units from new
projects which not counterbalanced
with the same absorption.
Source: Colliers International Indonesia - Research
7
Prediction 2017 – 2018:
• Condition to be better due to:
• Infrastructure construction (including the MRT projects,
six new inner city toll roads, JORR 2, new seaports and
airports in West Java)
• Projection of increased direct investment
• Lower energy price
• The implementation of new policy packages that include
support and incentives for housing development, less
bureaucracy in project permits, asset revaluation and tax
incentives for REITs (real estate investment trusts).
• Tax amnesty
• Those are expected to boost public purchasing power
 8

General Market Information

Range average price of apartment in Jabodetabek area:

North Jakarta
Average Price/sqm:
15 – 24 mio
West Jakarta
Average
Price/sqm:
Central Jakarta
21.3 – 37.4 mio
Average Price/sqm:
35.5 – 71 mio

East Jakarta
Average
Price/sqm:
13 – 20 mio

South Jakarta
Average
Price/sqm:
34.4 – 56 mio
BSD & Alam Sutera
Average Price/sqm:
15.3 – 32 mio
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COMPETITORS UPDATE
 10

COMPETITORS MAP
11
Competitors

1. Fatmawati City Center

10 2. Izzara
9
3. 45 Antasari
4. Synthesis Kemang Residence
5. Antasari Heights
8
12 6. The Bellevue @Pondok Indah
(sold out)
7 5 7. Lexington Residence

4 8. Pondok Indah Residence

6
9. Kencana Residence
10. Kemang Village (sold out)
3 11. Pakubuwono Spring
14 12. Lavish Kemang Residence
13. Southgate Residence
1 2
BRANZ 14. TBS Asiana
Simatupang

13
 11

COMPETITORS – SIMATUPANG
Price Take up Project
No. Project Tower Total Unit
currently sales progress
Tower Maya & Kartika IDR 50,405,723 94% 608 Topping off
1 Pondok Indah Residence:
Tower Amala IDR 52,659,006 72% 216 Topping off

2 Izzara Apartment IDR 38,866,391 85% 542 Topping off

The Tower IDR 41,160,576 76% 389 Construction

3 Lexington Residence:
La Terrasse IDR 39,759,254 62% 95 Topping off

4 Antasari Heights IDR 52,656,625 40% 363 Construction

5 Kencana Residence IDR 42,060,786 95% 177 Hand Over

Tower 1 IDR 35,611,600 98% 962 Construction

6 45 Antasari
Tower 2 - NUP 648 Construction

Tower Sadewa IDR 31,289,189 85% Launching

7 Synthesis Kemang
Tower Nakula IDR 33,286,371 45% 369 Launching

Corona Parc Suite IDR 31,776,476 81% 600 Launching

8 Fatmawati City Center: Victoria Parc Suite IDR 32,958,679 21% 660 Launching

Condominium IDR 32,268,457 50% 300 Launching

9 Lavish Kemang Residence IDR 35,000,000 30% 474 Early bird

10 Southgate Residence IDR 30,000,000 > 59 NUP 489 NUP

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COMPETITORS OF THIS MONTH

4. Southgate Residence

5. The Newton

6. Izzara
 13

4. Southgate Residence
• Developer: PT. Duta Semesta Mas (Member of SIN
ARMAS LAND)
• Land size: 5.4 Ha
• Number of tower: 2
• Number of floor: 27F (Tower 1), 29F (Tower 2)
• Schedule of:
 Launch: Nov - 2016
 Ground Breaking: 2017
 Hand Over: Q3 2020

Type Tower 1 (Size) Tower 2 (Size)

48.64 sqm, 50.86 sqm,
1 BR
72.31 sqm

100.77 sqm, 102.34 sqm, -

2 BR
102.36 sqm

3 BR -

Total unit 300 units 189 units

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4. Southgate Residence
MASTER PLAN
FLOOR PLAN

Hotel/ Serviced
apartment

Tower 1:
12 units per floor with 5 common lift
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4. Southgate Residence
Price, Payment, Take up Promotion (gimmick & event)
• First price per sqm: IDR 26,000,000 • Voucher Electronic (TV, AC, Washing
• Current sales situation machine, DVD Blu-ray, Home theatre,
– Take up rate : > 62 NUP Karaoke Set)
– Project progress: NUP For purchasing:
– Price per sqm: IDR 1 BR  voucher IDR 10 million
• Payment method 1 BR+1BR  voucher IDR 15 million
– Hard cash 2 BR  voucher IDR 25 million
– Installment:
• Installment up to 42x no DP
• FREE Wardrobe for 2nd bedroom for 2BR
– KPA:
type
• DP 30% for 30x, remaining 70% with KPA/ cash

• Free admin fee for 1 name

• Drawing grand prize  1 MERCEDES

BENZ
1 BR = 2 point
1 BR+1BR = 4 point
2 BR= 6 point
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4. Southgate Residence
• Specification
Floor
– Living and Dining, Kitchen, Bathrooms: Marble
– Bedrooms: Laminated Parquet
– Service and Maid Area, Maid Bathrooms (if any): Homogeneous Tile
Ceiling
– Living and Dining, Kitchen, Bedrooms, Service and Maid Area: Painted Gypsumboard
– Bathrooms, Maid Bathrooms: Painted Calciboard
Wall
– Living and Dining, Bedrooms: Painted
– Bathrooms: Marble + Painted
– Kitchen: Granite Backplash + Painted
– Service and Maid Area: Painted
– Maid Bathroom: Ceramic Tile
Doors
– Main Door: Engineered Wood Door
– Bedrooms, Bathrooms, Service and Maid Area: Veneered Engineered Doors
Kitchen
– Appliances: Kitchen Hood and Gas Stove provided
– Counter Top Surface: Granite
– Kitchen Sink: Provided
Sanitary
– Bathrooms, Kitchen, Service and Maid Area: TOTO or equal
Air Conditioning
– Living, Dining and each Bedroom (excluding Maid Bedroom): Multi Split Wall
Wardrobe: Provided
Vanity: Master Bathroom Provided
Ceiling Heights: 2.9 - 3.2 m depends on unit.
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4. Southgate Residence
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4. Southgate Residence
Facilities
• Jogging Track, length 1 km
• Reflexology Garden
• BBQ Area
• Children Playground
• Outdoor Gym
• Yoga Sanctuary
• Multi Function (Basket & Tennis court)
• Climbing Wall
• Amphitheater
• Kids Pool
• Sun lounge Deck
• Main Pool
• Fun Pool
• Green Wall
• Reflecting Pond
• Kindergarten Playground
• Mini Golf
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4. Southgate Residence
• Apartment around
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4. Southgate Residence

• Reputable developer • Does not have private lift

Bad points
Good points

• Affordable price • Too crowded (12 units

• Supported by complete per floor with 5 common
facilities (retail, office, lift)
hotel)
• World Class Shopping
Mall : AEON Mall
• Long payment term
(installment up to 42x)
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5. The Newton @CWJ 2

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5. The Newton @CWJ 2

• Ciputra World 2 consists of:
⁃ 80,000 sqm Office Space
⁃ 349 units The Orchard Ap
artment’s
⁃ 117 units The Residence
Apartment’s
⁃ 210 units Fraser Suites Se
rviced Apartment
⁃ W Hotel Jakarta
⁃ 7,000 sqm Green Area
⁃ 450 units The Newton Ap
artment’s
 23

5. The Newton @CWJ 2

• Developer: Ciputra
• Land size: 3.8 Ha
• Number of tower: 1
• Number of floor: 39
• Schedule of:
 Launch: Q1 2017
 Ground Breaking:
 Hand Over: 2020

Type Size % unit

Studio 25 sqm 53%

1 BR 44 sqm 29%

2 BR 63 sqm 18%

Total unit 450

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5. The Newton @CWJ 2

17 units per floor with

4 common lift
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5. The Newton @CWJ 2

Price, Payment, Take up
• First price per sqm: IDR ..
• Current sales situation
– Take up rate : NUP >350
– Project progress: NUP
– Price per sqm: IDR 40,000,000 – IDR 45,000,000
• Payment method
– Hard cash
– Installment:
o DP 20% for 2x; Installment 32x
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5. The Newton @CWJ 2

• Specification
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5. The Newton @CWJ 2

• Facilities
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5. The Newton @CWJ 2

• Located in CBD • Low quality

Bad points
Good points

area • Too crowded (17

• Reputable units per floor)
developer
• Supported by
complete external
facilities (office,
hotel, serviced
apartment).
• Affordable price
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6. Izzara
• Developer: PT. Grage Trimitra Usaha
• Land size: 3.5 Ha
• Number of tower: 2
• Number of floor: 28F (North Tower), 31F (South Tower)
• Schedule of:
 Launch: Oct - 2012
 Ground Breaking: May – 2013
 Hand Over: Q1 2017

Type North Tower (Size) South Tower (Size)

1 BR 64 sqm, 70 sqm, 71 sqm

2 BR 99 sqm, 108 sqm 147 sqm

176 sqm, 182 sqm, 199

3 BR -
sqm

4 BR 346 sqm

Total unit 234 units 308 units

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6. Izzara

MASTER PLAN

Office

Apartment
 31

6. Izzara

North Tower:
11 units per floor with
4 common lift

South Tower:
8 units per floor with
4 semi private lift
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6. Izzara
Price, Payment, Take up Promotion (gimmick & event)
• First price per sqm: IDR 22,000,000 • NO PROMOTION
• Current sales situation
– Take up rate : 85% sold
– Project progress: Topping off
– Price per sqm: IDR 39,258,095
• Payment method
– Hard cash
– Cash
• DP 30%, remain 70% on June 2017
– Installment:
• Installment 12x (no DP)
• Installment 24x (DP 30% for 3x)
– KPA:
• DP 30% for 3x
 33

6. Izzara
• Specification (North Tower)

Floor Finish
Wardrobe (master bedroom only)
– Living Room, Kitchen, Bathroom: High Quality Imported Marble – High quality veneer finish
- Fagetti Joinery
– Bedroom: Engineered Wood Parquet – Stainless steel ironmongery
– Powder Room: Homogeneous Tile Entertainment
Wall Finish – TV/ Satellite to living room and bedrooms
– Living Room, Kitchen, Bedrooms: White emulsion
– CATSE data/ telephone to living room and
Ceiling Finish:
bedrooms
– White emulsion paint to all rooms
Security
Bathroom - GROHE and TOTO
– Color video door entry phone system
– Wash hand basin with chrome mono block mixer tap
– Bath Tub with chrome bath mixer tap and hose for shower Lighting
– Lavatory, Bath Tub, Faucet - TOTO or equal – Recessed spot light point to hall, living room,
– Hot water system kitchen, bathrooms, bedrooms
Doors - Iron Monggery from Italy – 5 amps lighting circuits to living room and
– Front door - Solid Wood Door bedrooms
– Doors - Engineered wood with Natural Veneer Finish
Kitchen
– Quartz Worktop
– Stainless Steel wash basin and mixer tap
– Gas/ electrical - SMEG LINEA model
 34

6. Izzara
• Specification (South Tower)
Wardrobe (master bedroom only)
Floor Finish
– High quality veneer finish
– Entrance Hall, Living Room, Kitchen, Bathroom: High Qualit
y Imported Marble - Fagetti Joinery – Blum and Hafelle
– Bedroom: Engineered Wood Parquet – Stainless steel ironmongery
– Powder Room & Service Quarter: Homogeneous Tile Entertainment
Wall Finish – TV/ Satellite to living room and bedrooms
– Entrance Hall, Living Room, Kitchen, Bedrooms: White emul – CATSE data/ telephone to living room and
sion bedrooms
Ceiling Finish: Security
– White emulsion paint to all rooms – Color video door entry phone system
Doors - Iron Monggery from Italy Lighting
– Front door - Solid Wood Door
– Recessed spot light point to hall, living room,
– Doors - Engineered wood with Natural Veneer Finish kitchen, bathrooms, bedrooms
Kitchen – 5 amps lighting circuits to living room and
– Quartz (Silestone) Worktop bedrooms
– Stainless Steel wash basin and mixer tap
– Hobs, hood and over – SMEG RENZO PIANO model
Bathroom - GROHE and TOTO
– Wash hand basin with chrome mono block mixer tap
– Bath Tub with chrome bath mixer tap and hose for shower
– Lavatory, Bath Tub, Faucet - TOTO or equal
– Sanitary fittings by GROHE, Sanitary Ceramic by TOTO
– Hot water system
 35

6. Izzara
• Facilities
– Extensive Landscape & Garden
– Lagoon & Lap pool
– Water feature
– Track: Walking, Jogging, Bicycling
– Children Playground with Modern equipment
– Dedicated Parking Space
– Handicap Friendly
– Housekeeping / maid service (on request)
– 24 hours Valet Service & Concierge
– Fitness Center
– Spa & Sauna
– Cafe, Gallery & Library
– Restaurant & Lounge
– Laundry (Jeeves or Filoli)
– Pharmacy
– Clinic
– International & Local Banks
– ATM Arcade
– Supermarket (Ranch Market)
– Convenient Store
 36

6. Izzara

• Reputable • Handover was

Bad points
Good points

developer delayed from the

• Strategic Location original plan
• High quality • Change of main
• Affordable price contractor
• The unit will be
ready for use next
year
 37

7. Secondary?

No. Project Name Type Size Floor Price

1 Izzara 3BR 199 sqm Low Zone 8,000,000,000

2 Izzara

3 Izzara 3BR 176 sqm High Zone 6,600,000,000

4 Puri Botanica

5 Puri Botanica
 38

BRANZ SIMATUPANG VS COMPE

TITORS
 39

MAIN COMPETITORS

1. 2. The
3. Izzara
Southgate Newton

VS
 40

BRANZ SIMATUPANG & COMPETITORS

(Developer)

1. Southgate BRANZ Simatupang is Southgate and The

the only project that Newton built by the
Developer: Sinar Mas Land was built by most prominent
foreigners, which is developers in
derived from Japan. Indonesia.

2. The Newton

Developer: Ciputra
Tokyu Land is a leading developer in Japan.
With the experience and the exceptional
3. Izzara quality of the projects they have built in
various countries, we are guaranteed the
Developer: PT. Grage Trimitra Usaha project will be built very excellent, according
to the quality of Japan, and of course, timely.
This project will be the first condominium
4. BRANZ project in Indonesia that is managed in all
SIMATUPANG phase by Japanese companies including
developing, designing and construction.
Developer: PT. Tokyu Land Indonesia
 41

BRANZ SIMATUPANG & COMPETITORS

(Amount of Unit per Floor)

1. Southgate
Amount of Unit per Floor: 12 (5 common lift)

For the tower that contains the type of

1BR & 2BR, BRANZ Simatupang has a
2. The Newton
number of units per floor which is at
Amount of Unit per Floor: 17 (4 common lift) least so it was not crowded.

Moreover, in general other competitors

use common lifts for 1 BR and 2BR
3. Izzara type, while we are using private lift for
Amount of Unit per Floor: 11 (4 common lift) 2BR type and 4 units 1BR types
and 8 (4 semi private lift) supported by 2 lifts.

4. BRANZ
SIMATUPANG Amount of Unit per Floor: 8 (4 private lift and
3 common lift) and 8 (8 private lift)
 42

BRANZ SIMATUPANG & COMPETITORS

(Unit Size)
• 1BR: 48.64 sqm, 50.86 • Studio: 25 sqm • 1BR: 64 sqm, 70 sqm, 71 • 1BR: 64 sqm
sqm, 72.31 sqm • 1BR: 44 sqm sqm • 2BR: 138 sqm, 144 sqm
• 2BR: 100.77 sqm, 102.34 • 2BR: 99 sqm, 108 sqm, 147
• 2BR: 63 sqm • 3BR: 169 sqm
sqm, 102.36 sqm sqm
• 3BR: • 3BR: 176 sqm, 182 sqm,
• 3BR:
199 sqm

4. BRANZ
1. Southgate 2. The Newton 3. IZZARA
Simatupang

The target tenant of BRANZ Simatupang is Japanese family. Almost all the Japanese families living in South Jakarta because
this area has JJS and many other international schools. They prefer and need to live in apartment with large size. BRANZ
Simatupang will be easy to attract the Japanese tenants.
Southgate and The Newton have different targets with BRANZ. Target of The Newton is the staff and expatriates who do not
live with the family. The location of Southgate and The Newton is too far from International School, especially from Jakarta
Japan School (JJS).
 43

BRANZ SIMATUPANG & COMPETITORS

(Contractor)

Southgate and Izzara using the famous contractor in

1. Southgate Indonesia. However, Shimizu did not build Izzara,
they only supervise the construction. Meanwhile,
Contractor: TATA BRANZ Simatupang using Japanese contractors.

Obayashi is one of the world's leading construction

contractors, ranks 18 according to The ENR
2. The Newton (Engineering News-Record) Top 250 Global
Contractors, and Japan's leading listed companies (
Contractor: http://www.enr.com/toplists/2015_Top_150_Global_Contractors1).
Obayashi has built so many buildings in the world.
One of the most famous is the Tokyo Skytree in
Japan (http://
3. Izzara www.obayashi.co.jp/english/works/detail.php?work_id=4243&locati
Contractor: Shimizu Corporation – on_id=5
Hutama Karya Join Venture ).
PT. Jaya Obayashi, a joint venture company
between Obayashi Corporation in Japan and PT.
4. BRANZ Pembangunan Jaya has been providing general
SIMATUPANG construction services in Indonesia for more than 30
years and is amongst the big contractors in the
Contractor: Jaya Obayashi country.
 44

BRANZ SIMATUPANG & COMPETITORS (I

nterior Design)

Izzara using Interior Design firm from Thailand,

1. Southgate while the design firm of Southgate is from
Indonesia (http://www.damar-interior.com/projects ).
Interior Design: Damar Laras Cipta
While BRANZ Simatupang using Gensler, firm
from USA. According to Interior Design, Gensler
2. The Newton is ranks first on 2016 Top 100 Giants Research (
http://www.interiordesign.net/articles/11450-2016-top-100-giants-
research-ranking
Interior Design:
/ ).
Currently Gensler has 46 offices worldwide
and have more than 2,700 active clients (http://
www.gensler.com/about ).
3. Izzara
Interior Design: IAW Company Limited, Some of their projects in interior design are:
Thailand 1. Facebook Headquarters
2. International Technology Company,
Workplace (USA)
4. BRANZ 3. QVC Japan Headquarters
SIMATUPANG 4. Airbnb office (USA)
Interior Design: Gensler Etc.
 45

BRANZ SIMATUPANG & COMPETITORS

(Specification)
BRANZ
SPECIFICATION SOUTHGATE THE NEWTON IZZARA
SIMATUPANG

Living, dining
Marble Marble Marble
room

Bedroom Parquet Parquet Parquet

Floor
Bathroom Homogeneous tile Homogeneous tile Marble

Serviced area Homogeneous tile Homogeneous tile Homogeneous tile

Ceiling height 3.0 meter 2.9 – 3.2 meter

White emulsion
Wall finish Painted White emulsion
ecocarat tile

BRANZ SIMATUPANG & COMPETITORS
(Unit Facilities)
BRANZ
SIMATUPANG
1BR & 2BR: 1 lot
Parking lots
3BR : 2 lot
AC All rooms (wall mounted)
Three glass topped gas
stoves, dedicated faucet
with water purifier system,
Kitchen
TOTO kitchen, natural
granite counter, hood, back
counter, oven, hanging self
storage.
TOTO Premium, three way
mirror with hidden storage
Sanitary space, ecocarat wall,
bathtubs in all unit, smart
toilet
46
SOUTHGATE THE NEWTON IZZARA
1BR
2BR : 1 lot
All rooms (wall mounted) All rooms (wall mounted)
Quartz Worktop
Stainless Steel wash basin
Work top with Granite,
and mixer tap
Kitchen hob and gas Stove
Gas/ electrical - SMEG
LINEA model
Wash hand basin with
chrome mono block mixer
tap, bath tub with chrome
TOTO or equal bath mixer tap and hose
for shower, lavatory bath
tub, faucet: TOTO or
equal
 47

BRANZ SIMATUPANG & COMPETITORS

(Unit Facilities)
BRANZ
SOUTHGATE THE NEWTON IZZARA
SIMATUPANG
Water heater Apply to all bathrooms Apply to all bathrooms Apply to all bathrooms

Phone line Yes Yes

Connection to living room TV/ satellite to living

TV Cable
and master bedroom room and bedrooms

Wardrobe Built in all Bedrooms Master Bedroom Master Bedroom

Video communication 1
Color video door entry
Security unit at living room, smart
phone system
key

1BR: 00 VA
Electricity 2BR: 16,800 VA
3BR: 17,500 VA

Property
Tokyu Land Indonesia
Management
 48

BRANZ SIMATUPANG & COMPETITORS

(Facilities)
BRANZ
SOUTHGATE THE NEWTON IZZARA
SIMATUPANG
Function Room 
Business Centre/

Meeting Room

Restaurant  

Cafe  

Supermarket  

Lounge  
Library  

Daycare 

ATM 

Barbecue area  
Shuttle bus 
 49

BRANZ BSD & COMPETITORS

(Facilities)
BRANZ
SOUTHGATE THE NEWTON IZZARA
SIMATUPANG
Swimming pool

Indoor 
Outdoor   
Kids Pool  
Jogging Track   
Basket/ tennis court 
Gym   
Spa  
Jacuzzi 
Mini Golf 
Playground

Indoor 
Outdoor/ lawn   
 50

SWOT ANALYSIS
 51

SWOT ANALYSIS OF
BRANZ SIMATUPANG
●
● Japan
Japan 1. 2. ●
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attract seco
Prope
Prope ndar
●

tenant
●

rty tenant
rty ss to
mana
mana
to y
rent
rent
geme
geme mar
there.
there.
nt
nt ket.
 52

SWOT ANALYSIS OF
SOUTHGATE
1. 2. 3. Emergi
Emergi
4.
●

Rep
●
●
●
ng
ng
utab STRE WEA OPP compet
compet
THR
itor
itor
le
dev NGT KNE ORT with
with
cheape
cheape
EAT
elop H SS UNIT rr price.
price.
Compe
Compe
Sup
●

er
●

Y
●
●
te
te with
with
●
● Mixe por the
the
second
second
d ted ary
ary
used market
market
●
● Affo
by ,,

rdab
●
● Too co especia
especia
lly
lly
le cro mpl second
second
pric wde ete
ary
ary
from
from
e d ext Pondok
Pondok
Pre Doe Indah
Indah
ern
● ●
●
●
Reside
Reside
miu s nce.
al nce.
m not Going
Going
●
●

qual hav faci forwar

forwar
d,
d,
ity e litie Marigol
Marigol
d
d will
●
● Lon priv s be
be
will

g ate (ret difficult

difficult
pay to
to get
get
lift ail, tenants
tenants
men ,,
t
offi becaus
becaus
ter ce, e
e they
they
have
have
m hot too
too
many
(inst el). many
units
units
allm and
and do
do
ent not
not
have
have a a
up propert
propert
to y
y
manag
60x) manag
ement.
ement.
 53

SWOT ANALYSIS OF
THE NEWTON
1. 2. 3. Compe
Compe 4.
●
●
●
● Rep te
te with
with
uta STRE WEA OPP the
the
second
THR
second
ble NGT KNE ORT ary
ary EAT
dev marke
marke
elop H SS UNIT t,
t,
er Y especi
especi
ally
ally
●
● Loc second
second
ate ary
ary
from
from
d in ●
● Too Pondo
Pondo
CBD cro k
k
wde Indah
Jak Indah
Reside
Reside
arta d nce.
nce.
●
● Affo ●
● Doe ●
● Going
Going
rda sn’t ●
● Loc forwar
forwar
d,
d,
ble hav ate Marigo
Marigo
pric e d in ld
ld will
be
will
be
e priv a .. difficul
difficul
●
● Pay ate tt to
to
me get
lift get
tenant
tenant
nt ●
● Low s,
s,
ter qua becaus
becaus
e
e they
m lity have
they
have
(ins too
too
tall many
many
units
units
me and
and dodo
nt not
not
up have
have a a
proper
proper
to ty
ty
60x manag
manag
) ement
ement
..
 54

SWOT ANALYSIS OF
XX
1. ●
● Unkn 2. ●
● Excel 3. ●
● Compe
Compe 4.
te
te with
with
STRE own WEA lent OPP other
other THR
●
Prem deve oppo develo
NGT KNE ORT develo
EAT
●

ium loper rtuni pers

pers
locat H  SS ty
ty to
to UNIT who
who
are
are
ion have prov
for neve e Y more
more
famous
famous
an r that and
and
apar build known
known
even
reputat
reputat
tmen s thou
thou ion.
ion.
t in apar gh ●
● Going
Going
Sout tmen they forwar
forwar
d,
h t are d,
Lavish
Lavish
Jaka befor new will
will be
be
rta e, so in difficult
difficult
beca the prop to
to get
get
tenants
tenants
use quali erty,
,,
there ty is but
but becaus
becaus
are
are aa not
not the e
e the
the
lot of yet quali specific
specific
ation
ation is
is
expa kno ty is
the
the
ts in wn. very same
same
the ●
● Quit good
good as
as the
the
area. e far and other
other
apartm
apartm
●
● Affor from able
ents
ents
dabl toll to (undist
(undist
e road com inguish
inguish
price ●
● Narr pete ed)
ed)
with and
and
●
● Pay ow does
does
ment stree prem not
not
syste ts  ium have
have aa
m traffi prop propert
propert
ertie y
y
c manag
manag
jam s. ement.
ement.