Menu engineering

Calculations
• Average popularity:
2696 : 40 = 67.4 X .7 = 47.18

• Average contribution margin

47.18
 STARS

      Items Of Total

  OF TOTAL 8 20.0%

COVERS 875 32.5%    

PROFIT 15'969.96 28.8%    

WHAT DO WE DO WITH THEM?

 PLOW HORSES

Items Of Total

    15 37.50%

COVERS 1387 51.4%

PROFIT 17'488.44 31.6%    

WHAT DO WE DO WITH THEM?
 PUZZLES

Items Of Total

PUZZLE     7 17.50%

COVERS 162 6.0%

PROFIT 3'224.59 5.8%    

WHAT DO WE DO WITH THEM?

 DOGS

Items Of Total

DOGS     10 25.0%

COVERS 255 9.5%

PROFIT 3'297.62 6.0%    

WHAT DO WE DO WITH THEM ?
 Was Jeannette’s advice good?
• Smoked Ham (Plowhorse)
• Increase price from 17.– to 17.50
• Was a medium to weak plowhorse in Octobre –
is still same position
• Has sold the same number of dishes – but fewer
relative to total
• Has contributed slightly more money – but less
as a percent of total profit
• Verdict = It didn’t hurt but it didn’t help much
either
Jeanette’s advice ?
 MARCH

STARS
Items of total

  Of total 6 15.40%

COVERS 744 22.4%    

PROFIT 15'694.64 31.6%    

 PLOWHORSES
Items of total

14 35.90%

COVERS 1651 49.7%

PROFIT 21'602.20 43.5%    

 PUZZLES
Items of total

9 23.1

COVERS 372 11.2%

PROFIT 6'832.81 13.8%    

 DOGS
Items of total

10 25.60%

COVERS 464 14.0%

PROFIT 5'522.33 11.1%    

 Comparison of results
OOCTOBER MARCH

Avg. Pop. 47.18 59.68

Avg. Contr. M. 14.76 14.75

Items sold 2696 3325

Avg. Check 20.53 20.66

Profit per item 14.83 14.93