WORKING OF POST OFFICES AND MEASURES

TO IMPROVE IT
INTRODUCTION
 It was founded in 1764
 The Indian Postal Service has with 1,55,669 post
office is the most widely distributed post office
system in the world.
 of which 1, 39,144 (89.76%) are in the rural areas. At
the time of independence, there were 23,344 Post
Offices, which were primarily in urban areas.
 Employees are of 7lk.
MISSION
&
VISION
ION AMND
MISSION
MISSION
• To sustain its position as the largest postal network in
the world ,touching the lives of every citizen in the
country.
• To provide mail parcel, money transfer, banking,
insurance and retail services with speed and reliability.
• To provide services to the customers on value-for-
money basis.
• To ensure that the employees are proud to be its main
strength and serve its customers with a human touch
VISION
• “India Post will be a socially committed, technology
driven, professionally managed & forward looking
organization “
• India Post's products and services will be the
customer's first choice.
SERVICES
Postal Services: Speed Post, Business Post, e-Payment, e-Post,
Media Post, Direct Post .
Financial Services: Banking, Postal Life Insurance, Money Order,
Instant Money Order, International Money Transfer, Mutual Funds
Other Services: Express Parcel, Public Provident Fund, National
Savings Certificate, Kissan Vikas Patra , Monthly Income Scheme,
New services : Mutual fund and bonds, International money
transfer , ECS
SWOT
STRENGHTS: WEAKNESS

 Strong network • No advertisement

 Reach in rural and • Not provides loan to
semi-urban areas customers
 Cost effective • Unchanged working
 More employee culture and age-old
work culture
 More branches & more
facilities. • Lower rate of interest
on deposits
OPPORTUNITY THREATS
• Courier services
 Technological
• Customer dissatisfaction
advancement
• Banks
 Developing
communication with • Insurance
other countries • Increasing market share of
 Developing good rapport competitors
with people
 Providing communication
service through internet.
KEY ISSUES
• Low Customer Satisfaction: Late deliveries of mail,
Quality of Service, Lack of facilities to customers
• Competition: Private Courier Services, Banks,
Private Mutual Funds, LIC
• Inefficient Employee Force
• Large Number of Services: Majority Unproductive
• Vast reach in the interiors of the country: Potential
not realized
• Running in Losses ie Heavy Investment from the
Government to revive the Postal service
COMPETITORS' STRATEGY TO INCREASE THE MARKET
SHARE: 
 At the entrance of the office, one security person wishes
warmly and pulls the door for you.
 Gesture and posture of the employees and their appearance
makes the environment pleasant.
 Time effectiveness.
 Effective working culture that helps employees to be more
productive.
 Interconnection among small companies (for example a courier
company with limited network, makes a tie-up with another
company and drops the mails to the desired destination.).
 Provides higher rate of interest on deposits.
PROFESSIONAL ATTITUDE

• Highly professional and futuristic approach

• Modifying the age old work culture .
• Training of the workforce for facing the new
challenges
• Technological Changes: Equipping the Post Office
with good infrastructure & providing communication
services using Internet
INNOVATIVE IDEAS
 
 Imagine a postman coming to your home with a hand hold
device for your banking transaction
 Introducing Commercial website for Money transfer , bill
deposit , e-stamps , gift delivery
 Creating awareness of new products by e-mail
 Generate revenue by creating Advertisement space in post
offices , uniform , vehicle , envelope , parcels
 Customized card delivery
 Opening of Merchandise stores in post offices with exclusive
products.
SUGGESTIONS
• To increase the productivity of the employees, Job Rotation
Policy should be adopted because a similar nature of work
makes an employee irritate and less-productive.
• soft Skill Training is provided to the employees but the
implementation should be done from the Top Level
Management 
• Employees are the internal customers of a company.  Their
satisfaction carries a greater value.  A true & fair feedback
system should be their where each employee can put their
words without any fear
• An attractive infrastructure attracts the customers.  Therefore,
attention should be given towards this side
• Employees should be motivated for providing suggestions and
if any suggestion is really valuable, proper attention is
required .  There should not be any adverse action against
employees at the time of providing suggestion.
• A dress code should be there to form uniformity among
employees and the colour of the uniform should be in a light
shade because it makes the working environment cool
• No employee should be allowed to work overtime.  Even he
should not work after the duty-hour.  Because, the efficiency &
effectiveness in the work means completion of a work within
the time limit.
• Customer-friendly environment should be there in every
counter.
• Time is precious for every one.  With this motto, the customer
service department should work so that there shall not be a
long queue in any counter.
• In today's inflationary market, banking sector is providing
higher rate of interest on deposits.  The postal service
department should also adopt this kind of strategy to retain
their customers
• .The postal service department should adopt an adequate
promotional policy.  For example, advertisement in local
newspaper for financial services provided by the Indian Postal
Department
• Introduce new product lines – post office have a vast branch
network. Take advantage of that. offer all kinds of
communication services, offer financial services.
• Improve services – You know you are losing business to the
courier services. The reasons are probably low reliability of
delivery and poor service. Identify measures like
computerization and training that can improve service.
• Create awareness camps about the latest postal activities and
Customer suggestion box ,feedback forms .
CONCLUSION
Indian Postal Service needs technological, social,
cultural & economic change.  With a little bit of
change, it can create a new era in the market