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  • Welcome !: Integrated Marketing Communication Plan For Teletalk Bangladesh LTD

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    alu tometo
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    The document provides an integrated marketing communication plan for Teletalk Bangladesh Ltd. It includes an analysis of Teletalk's products and services, competitors, consumers, and relevant marketing data. The plan proposes using advertising, corporate social responsibility initiatives, and a media schedule to promote Teletalk with a budget of 100 million Taka allocated across television, radio, print media, outdoor advertising and social media. Recommendations are made to improve customer relations, network coverage, billing issues, service centers, and human resources.

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    teletalk IMC

    Original Title

    Teletalk

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    The document provides an integrated marketing communication plan for Teletalk Bangladesh Ltd. It includes an analysis of Teletalk's products and services, competitors, consumers, and relevant marketing data. The plan proposes using advertising, corporate social responsibility initiatives, and a media schedule to promote Teletalk with a budget of 100 million Taka allocated across television, radio, print media, outdoor advertising and social media. Recommendations are made to improve customer relations, network coverage, billing issues, service centers, and human resources.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    24 views10 pages

    Welcome !: Integrated Marketing Communication Plan For Teletalk Bangladesh LTD

    Uploaded by

    alu tometo
    The document provides an integrated marketing communication plan for Teletalk Bangladesh Ltd. It includes an analysis of Teletalk's products and services, competitors, consumers, and relevant marketing data. The plan proposes using advertising, corporate social responsibility initiatives, and a media schedule to promote Teletalk with a budget of 100 million Taka allocated across television, radio, print media, outdoor advertising and social media. Recommendations are made to improve customer relations, network coverage, billing issues, service centers, and human resources.

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    of 10

    Welcome

    !
    INTEGRATED MARKETING
    COMMUNICATION PLAN FOR
    TELETALK BANGLADESH LTD.
    Name Group -02 ID
    Nazia Mumtahin Ev 18018011

    Md. Farhan Fuad Ev 18018023

    Md. Yeasin Khan Ev 18018055

    Tarif Ahmed Ev 18018099


    Teletalk

    Product Background Service Features


     Post Paid Tariff  Prepaid Service Features

     Prepaid Tariffs  Postpaid Service


    Features
    Teletalk

    Swot Analysis Relevant Marketing


    Data
    Teletalk

    Product Evaluation Consumer


    Evaluation
     Competition Analysis
     Competitor Identification  Demographic
    segmentation
     Direct Competitors
     Geographic segmentation
     Psychographic
    segmentation
    Teletalk

    The IMC Tools

     Advertising

     CSR (Corporate Social Responsibility)

     Media Advertising Schedule


    Teletalk

    The promotional Budget


    Promotion Plan Estimated % Ammount in TAKA

    TVC (Production & Broadcasting) 40% 40,000,000 tk

    Radio 15% 15,000,000 tk

    Print Media 20% 20,000,000 tk

    15% 15,000,000 tk

    Outdoor & social media


    100% 100,000,000 tk
    Total
    Teletalk
    Recommendations:
     Improvement of Relations with Customers

     Network Coverage

     Billing Problem

     Service Centers

     Provide 24 hours Helpline service

     Human Resources

     Human Resources
    Thank You

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