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  • Marketing Mix (1 & 2)

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    Hecia Gaga-a
    13 views9 pages
    This document summarizes the marketing mix (4 Ps) - product, price, promotion, and place. It describes products as goods or services that satisfy customer needs and wants, and discusses a product's life cycle of introduction, growth, maturity, and decline. It defines price as the amount customers pay and lists factors that affect pricing decisions like costs, demand, and competitors' prices. Methods of setting prices include cost-oriented, demand-oriented, competition-based, and other approaches. Promotion involves marketing communications to raise product awareness. Place refers to distribution channels that products pass through to reach customers.

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    entrepreneurial mind

    Original Title

    Marketing Mix (1 & 2 )

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    This document summarizes the marketing mix (4 Ps) - product, price, promotion, and place. It describes products as goods or services that satisfy customer needs and wants, and discusses a product's life cycle of introduction, growth, maturity, and decline. It defines price as the amount customers pay and lists factors that affect pricing decisions like costs, demand, and competitors' prices. Methods of setting prices include cost-oriented, demand-oriented, competition-based, and other approaches. Promotion involves marketing communications to raise product awareness. Place refers to distribution channels that products pass through to reach customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    13 views9 pages

    Marketing Mix (1 & 2)

    Uploaded by

    Hecia Gaga-a
    This document summarizes the marketing mix (4 Ps) - product, price, promotion, and place. It describes products as goods or services that satisfy customer needs and wants, and discusses a product's life cycle of introduction, growth, maturity, and decline. It defines price as the amount customers pay and lists factors that affect pricing decisions like costs, demand, and competitors' prices. Methods of setting prices include cost-oriented, demand-oriented, competition-based, and other approaches. Promotion involves marketing communications to raise product awareness. Place refers to distribution channels that products pass through to reach customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    MARKETING

    MIX Reported by:


    De los Reyes, Diabordo, Gaga-a, Gagni,
    Oliveros
    01 02
    PRODUCT
    goods or service
    PRICE
    amount
    MARKETING
    MIX
    (4 P’S) 03 04
    PROMOTION
    marketing
    PLACE
    intermediaries a
    communications product passes
    01
    PRODU
    CT
    – refers to the
    good or service
    that represents
    an item that the needs and
    is built or
    produced to
    wants of the
    satisfy the customers or
    needs of a
    certain group clients.
    of people.
    PRODUCT LIFE CYCLE
    INTRODUCTI
    ON

    GROWTH
    MATURIT
    Y

    DECLINE
    02
    PRICE
    – refers to the amount a
    customer or client pays
    for willingly
    Factors affecting the pricing
    decisions:

    a. Cost of producing the product or


    service
    b. Cost of selling, and general and
    administrative
    c. Prices of competitors
    d. Purchasing power of consumers
    e. Supply and demand situation
    Methods in setting prices:

    COST- ORIENTED PRICING

    DEMAND- ORIENTED PRICING


    COMPETITION- BASED
    PRICING
    OTHER PRICING METHODS
    Methods in setting prices:

    COST- ORIENTED DEMAND- OTHER PRICING


    PRICING ORIENTED PRICING COMPETITION- METHODS
    BASED PRICING
    - mark-up is - selling - selling price
    price is - selling is based on
    based on the
    based on the price is loss leader
    production
    highs and based on the pricing,
    cost to arrive
    lows of the existing psychological
    at the selling
    market price of the pricing, and
    price
    demand of competitors buy-one-take-

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