Developing an effective PPC ad

Campaign
Establishing Goals

Selecting the right platform

Planning the target audience

Researching and Selecting keywords

Developing effective text for Ad

Scheduling Ad

Optimizing landing pages

 Selecting the right
Establishing Goals
platform
Planning the target Researching and
audience Selecting keywords
Developing effective
Scheduling Ad
text
Optimizing landing pages
Opening an advertiser account on
a PPC
• Every search engine is different
• Type of audience they receive.
• Ad provide different result on different
search engines.
• Important aspects of products and
services
• Visible to viewers.
• The success of campaign
• Dependent on the number of visitors.
Writing a PPC Ad

Title & Description of Destination

Headline an Ad URL
• Title- not contain more • Maximum 190 characters. • Yahoo allows 1024
than 40 characters • Specific and concise character to link for
• Include keyword in title • Emphasis on call-to – landing page.
action words to generate • Avoid the use of
more conversions superlatives
• State the name of target
location.
Selecting suitable keywords
• Refers to the content
• Match content with search query
• Click on the ads
• Select keyword
• Types of keywords are-:
1. Broad match- +nike +shoes +store in Dwarka
2. Phrase match- “nike shoes store” in Dwarka
3. Exact match- “nike shoes store in Dwarka”