• Establishing Goals -It means the common objective of any ppc ad campaign which include sales,

lead, website traffic, brand awareness, brand consideration and app promotion.

For example- To raise awareness on the possibility of shopping for nayaka

products on the Internet.

• Selecting the right platform- this step involves the selection of an appropriate platform like
google, bing, yahoo.

Nayaka choose the google platform to show their ad

• Planning the target audience- one can opt geotargeting or device targeting. In geo targeting
nayaka target the people residing in a specific area or region. In device targeting nayaka can
target the people who are on any device to reach out to A WIDER RANGE of people.

• Researching and Selecting keywords- nayaka develop a list of keywords and egage in refining
and expanding them at a constant rate. For eg cosmetics

• Developing effective text- for Nyaka run an effective text ad campaign which include 1 primary
keyword i.e lipstick, attractive offers and promotions and a call to action.

• Scheduling Ad- the appropriate time to show the ad on a search engine. Nayaka choose to
display the ad every time a customer searches online.

• Optimising landing pages- landing page should have complete information about the
products/services being offeres in the ad and call to action button like buy now, sign up.

Opening an advertiser account on a PPC

• Every search engine is different in terms of the services they offer and the type of audience they
receive.

• Ad provide different result on different search engines.

• While creating ppc ads, important aspects of products and services prominently visible to
viewers.

• The success off campaign dependent on the number of visitors.

Writing a PPC Ad

• Title & Headline-- Title must not contain more than 40 characters and Include keyword in title to
make it more attention grabbing for the users.

• Description of an Ad- The Maximum characters is 190. Ad should be Specific and conciseto catch
viewers attention. It is important to Emphasis on call-to –action words to generate more
conversions

• Destination URL
Yahoo allows 1024 character to link for landing page.certain more rules for yahoo are Avoid the use of
superlatives like the best and the most desired.

State the name of target location like city, region or state and provide details of the exclusive deal.

Selecting suitable keywords

• Keywords refers to the content of a webpage to online users.

• Match the content of a page with search query

• Persuade viewers to click on the ads and visit the site.

• Therefore, select keyword carefully

• Types of keywords are-:

1. Broad match-Match query in broad sense. Ad will run on the keywords and their synonym. eg-
+nykaa +cosmetic +store in Dwarka

2. Phrase match-match phrase in order. Eg- “nykaa cosmetic store” in Dwarka

3. Exact match- only exact eg – “nykaa cosmetic store in Dwarka”