12*2 PERFUME

12*2
PERFUME

PRESENTED BY
18 PBA 208, 212, 213, 215, 216
INDIAN MARKET FOR PERSONAL CARE PRODUCTS

VOLUME

1%
7%
34%
HAIR CARE
SKIN CARE
BATH & SHOWER
40% COSMETICS
FRAGRANCES

18%
Expected to surpass $ 2 billion by 2025 on the back of rapid urbanization and
emergence of online retail channel.
SEGMENTATION & TARGETING
S & T BASED ON GENDER
S & T BASED ON LIFESTYLE
 Market Analysis for Cosmetics
Factors Percentage
Using the same brand 82
Different brand 18
Buying cosmetics
Small retail shop 36
Departmental 32
medical 32

Spot decision 38
preplanned 62

Comparing price 84
Not comparing rice 16

Spending 100-600 56
601-1200 32
Above 1200 12
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• It is an organised firm.

• Our key market are Chennai, Coimbatore, Vellore.

• Our secondary market are Salem, Madurai, Tiruchirappalli.

 PRODUCT LINE AND DEPTH
PERFUME(150ml)
↓
POCKET
PERFUME(50ml) FLAVOURS:

CITRUS
FRESH MINT

SANDAL
ROSE
JASMINE
CHEMICALS REQUIRED

• Benzaldehyde
• Formaldehyde
• Methylene chloride 
• Ethyl acetate
• Benzyl alcohol
• Synthetic musk's
MACHINERIES
5000L PERFUME MAKING MACHINE PERFUME MIXING TANK PERFUME MIXER
EQUIPMENT

COST: 2,90,000+5,00,000 = 7,90,000

200ML DOUBLE STATION BLOW MOLDING MACHINE

COST = 7,80,000
AUTOMATIC PERFUMED AEROSOL SPRAY FILLING MACHINE

COST= 5,50,000
AUTOMATIC SCREW CAPPING MACHINE

COST= 2,70,000
 COMPENSATION
Total sales officer-4
Sales officer salary- Rs.25000
If target attained 100%- Rs.5000
Minimum product to be sold by the SO-80%
Allowance- Rs.200 per day
Labour-4
salary- Rs.12500
Is it safe on skin what is the license
required?
• The cosmetic registration process requires meticulous planning and
review of the ingredients and labeling for registration in India
• Central Drugs Standard Control Organization, Directorate General of
Health Services, Ministry of Health & Family Welfare, Government of
India
• The following licenses are required for cosmetic product manufacturing
& market in India according to Drugs and Cosmetics Act, 1945. Latest
amendment on 31st Dec, 2016.
• License in form 32 is issued for manufacturing cosmetics for sale or for
distribution. (Application is filed in Form 31)
• License in form 32-A is issued for loan license for manufacturing
cosmetics for sale or for distribution. (Application is filed in Form 31-A)
• License on Form 37 is issued for grant or renewal of approval for carrying
out tests on drugs/cosmetics or raw material used in the manufacture
thereof on behalf of licenses for manufacture for sale of
drugs/cosmetics. (Application is filed in Form 36)
 PROMOTION
• Giving adds in social-media platforms like You
Tube and Instagram for more reach

SCALING UP
• Widen the product lines- deodorants, roll on
• Acquire proper license to sell the products
anywhere in India
• Create own e-commerce platform to ship
anywhere in India Independently
REFERENCES
• https://www.statista.com/outlook/70070100/
119/deodorants/india
• https://www.grandviewresearch.com/industry
-analysis/fragrances-market/segmentation
• https://www.researchandmarkets.com/resear
ch/n473qw/india_perfumes?w=12
• https://www.prnewswire.com/news-releases/
india-perfume-market-overview-2016-2022-al
though-many-big-brands-have-entered-the-in
dian-perfume-market.html
 THANK YOU

12*2
PERFUME