Develop an external

relations strategy
Clarifying purpose and strategic
01 objectives
Identifying major external
02 stakeholders

03 Creating the major messages

04 Selecting and coaching the

spokesperson

05 Establishing the most effective

medium or forum
Infographic Style
Design campaigns to promote the company as
a whole

Carry out ambitious programs to champion

product quality and customer service

Maintain systems to screen employee

activities for reputation side effects

Demonstrate sensitivity to the environment

Hire internal communication staff and retain

public relations firms

Demonstrate “corporate citizenship”

Working with the News Media
Understanding the media’s role
and importance

Deciding when to talk to the media

Preparing for and delivering a

media interview
 Handling crisis communication
Develop a general crisis communication plan Realize and leverage the value of the web
and communicate it and social media

Once the crisis occurs, respond quickly Revisit the crisis communication
Contents Here
plan frequently

Make sure the organizazion has

Build in a way to monitor the coverage
the right people ready to respond

Understand the audience Perform a post-crisis evaluation

Thank You