PRINCIPLES OF PUBLIC RELATION

MAPE 202

Reported By:
MARIA CRISINA GREFALDA-HIMOR
MAED PE BICOL

Reported To:
NOEL P. ARANDAPhD
Professional Lecture
Public Relations Principles
Public Relations
 Best described as an effective effort to provide good two-way
communication by influencing good and responsible
performance and good character.
 To maintain sound public relations quality programs must
exist, effective and continuous communication, utilized media,
and organizations core values must be present
 Purposes of Public Relations in schools
1. Serves as a positive public
information source about the
schools events
2. Promotes confidence in school or
school related organizations
3. Gathers support for school,
programmatic, or organizational
funding and programs
4. Stresses the value of education for
all individuals
5. Improving communication,
understanding, and acceptance
among students, teachers, coaches,
parents, and community members
1. Establishes communication with
electronic, internet and print ,
media
2. Evaluates school and organization
programs
3. Evaluates the public attitudes and
issues of concern
4. Correcting misunderstandings and
misinformation including crisis
management about the mission
and objectives of the school, its
programs and other organizations
5. Builds a wholesome environment
for physical education and sport.
 Role of Public Relations
Public relations specialist build and maintain a
positive public image for a company of organization.
They create media from press releases to social
media messages that shape public opinion of the
company or organization and increase awareness of
its brand.
Building awareness and a favorable image for a
company or client within stories and article found in
relevant media outlets
Closely monitoring numerous media channels for
public comment about a company and its product.
 Importance of Public Relation

Public relations increase brand credibility

To bridge the trust- gap between a business and its

would be clients or customers, the business can hire
someone in public relations.

The experts works on increasing their given industry

and increasing their overall reputation.
 Planning the Public Relations
Program
 Establish a sound public relations policy

 Identify the target market

 Conduct an audit to determine what people do

and do not know concerning your program

 Identify the services, programs, and products that

are needed and will yield the greatest dividends
 Decide what service or resource improvements
will be needed to conduct or enhance programs

Make full use of effective planning techniques

 Relate costs to opportunity for participants to

enhance health and achieve fitness

 Decide who is going to perform specific tasks or

assignments at particular times
 Guidelines to sound public relations

 A public relations program

 Public relations should be
considered internally
before developing
externally
should be outlined and
members of the
organization should have
meaningful input and
become familiar with the
program

 Those directly in-charge of

 Managers involved in the
public relations process the public relations
program must have
 Program should be based on research and not on the ideas of management

 Adequate funds and resources should be made available to do the job

 The formation of the public relations staff will be determined by the needs
of the organization
 Public relations staff should not seek to be the face of the company but a
face inside the company

 Public relation employees should develop and maintain a wide sphere of

public context

 A good public relations program will employ all available resources to

disseminate crucial information to the public to ensure meaningful two-
way communication
 Program, Staff, and Public Relations
Program and staff represent the best opportunities
for establishing an effective public relations program
Some of the most effective community relations
occurs on a person-to-person basis
This could be teacher to student, student to parent,
teacher to citizen, or physical educator or coach to
participant
 Guidelines for creating a press release to promote
an event
Use a lead and present
information in a
decreasing order of
Complete a news release- importance
get the message across Identify the market
Use writing style and segments that are to be
format of media outlet to addressed
which you are sending the Identify the primary
release players to who release
Be concise- avoid fancy should be sent
language and deal with
 Contact key media people and explain the importance
of the news release

 Target the release to the appropriate audience

 send the release in plenty of time

 Include any other relevant controlled materials

 Follow up the transmitted news release with a call that

it is good to go and to answer any questions

 Do not forget to include your 24 hour contact

information
 Finally send a note of thanks
 Broadcasting on other media outlets

 Know the message - what is the best type of media to broadcast

your message

 Know the program - is this program a good media source for your
public relations

 Know the target audience - will this media source broadcast who
you are trying to reach?

 Tailor the message - change the message for who and where you are
broadcasting

 Tailor the presentation - create the message to blend well with the
media outlet
 Public relations in action

Plays a vital role in the arena of physical education,

recreation, and sport
Effective public relations and their accompanying
marketing programs are an integral aspect of the
profession of physical education and sport
AAHPERD has various public relations such as jump
rope for hoops and heart programs and legislation
action center which provide resources for public
consumption
 Principles for public relations in school and
communities
 Recognize the importance of an active public relations
program

 Create sound policies to guide the program

 Responsibility for public relations is to be shared by the

entire staff with authority residing with the person in charge

 Use many different media sources to display the programs to

everyone
Recognize that the total physical education and sport
program is the most effective medium of professional and
community relations

Relay accurate facts about physical education and sport to

the public

Considerable planning is needed for the effective use of

public relations media
The internet plays an important role in promoting
programs
“If I was down to my last dollar, I’d spend it
on public relations.”
-Bill Gates
That’s All Folks!

THANK YOU