LIAM- THE INNOVATION STORY

INTERVIEWS
 THE PEOPLE WE INTERVIEWED

Ex-COO (Hindustan Ex-Dentsu (Apple- Coordinator Member,

Times); Media Planner); Senior Consultant Environment
Asia Pacific HR Leader
Founder & CEO Business Head (Infinity (McKinsey & Sustainability Team
(Harley Davidson)
(MangoData) Media) Company) (TATA Motors)
 Qualitative
Research
Procedure

Direct Indirect

Depth Projective
Focus Groups
Interviews Techniques

Association Completion Construction Expressive

ANALYSING EACH INTERVIEW
HARLEY
DAVIDSON
01 Sustainability- Environmental

02 Entire value chain should have a positive impact

03 Not only for targeting consumer but also for outreach

04 No brand coming to mind

MANGO DATA

Future
Save Tiger
Generations

Nothing Specific Recall - Insist

Sustainability Campaign

Marketing is
LIAM
just a tool
Chain 1
MCKINSEY &
COMPANY
01 Environment- Government

02 Should be included under CSR

03 Sustainability- Virat Kohli

04 Recent recall- Crackers (Delhi Govt.)

Key points 5
HARLEY
DAVIDSON