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  • Gillette Venus: Branding Strategy

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    Rameen Zafar
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    Gillette Venus is launching a new "My Skin, My Way" branding campaign for its women's shaving products to diversify images of beauty, as depictions of women in media and fashion are changing. The Gillette Venus razor line was introduced 100 years after King Gillette invented the first safety razor that revolutionized men's shaving, establishing the company's focus on smooth skin. The new campaign aims to represent different types of women and skin.

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    branding

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    Gillette Venus

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    Gillette Venus is launching a new "My Skin, My Way" branding campaign for its women's shaving products to diversify images of beauty, as depictions of women in media and fashion are changing. The Gillette Venus razor line was introduced 100 years after King Gillette invented the first safety razor that revolutionized men's shaving, establishing the company's focus on smooth skin. The new campaign aims to represent different types of women and skin.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    108 views3 pages

    Gillette Venus: Branding Strategy

    Uploaded by

    Rameen Zafar
    Gillette Venus is launching a new "My Skin, My Way" branding campaign for its women's shaving products to diversify images of beauty, as depictions of women in media and fashion are changing. The Gillette Venus razor line was introduced 100 years after King Gillette invented the first safety razor that revolutionized men's shaving, establishing the company's focus on smooth skin. The new campaign aims to represent different types of women and skin.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Gillette Venus

    Branding strategy
    History

    • Back in 1901, King Gillette invented a safety razor that


    completely changed the way men shaved—
    • new company dedicated to smooth skin.
    • One hundred years later, that company introduced the
    original Gillette Venus razor, forever transforming women's
    shaving.
    The Brand

    • Gillette's Venus line of razors and shaving products for women is


    launching a new campaign, called “My Skin, My Way,” aimed at
    diversifying images of beauty.
    • The move by Gillette, owned by Procter & Gamble, is in line with
    changing depictions of women throughout the media, beauty and
    fashion businesses

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