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  • Marketing Brand Audit: Media Scheduling Cut Through & Awareness

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    alock
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    This document outlines the steps in conducting a marketing brand audit. It involves quantitatively evaluating a brand's executed advertising to optimize media schedules, assess the brand image's key dimensions, model sales, and determine sales elasticity in response to changes in market variables. The goal is to understand the brand's underlying image structure and the contribution of intermediary variables to sales.

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    9105-brand-impact-audit-powerpoint

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    This document outlines the steps in conducting a marketing brand audit. It involves quantitatively evaluating a brand's executed advertising to optimize media schedules, assess the brand image's key dimensions, model sales, and determine sales elasticity in response to changes in market variables. The goal is to understand the brand's underlying image structure and the contribution of intermediary variables to sales.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views2 pages

    Marketing Brand Audit: Media Scheduling Cut Through & Awareness

    Uploaded by

    alock
    This document outlines the steps in conducting a marketing brand audit. It involves quantitatively evaluating a brand's executed advertising to optimize media schedules, assess the brand image's key dimensions, model sales, and determine sales elasticity in response to changes in market variables. The goal is to understand the brand's underlying image structure and the contribution of intermediary variables to sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Marketing Brand Audit

    Quantitative
    Optimization of media
    evaluation of a brand’s
    schedules
    executed advertising
    Cut
    Media
    through &
    Awareness Scheduling

    Brand Sales
    Image Modeling Assessment of the
    Definition of the contribution of
    underlying image intermediary variables
    structure key Sales
    dimensions Elasticity

    Assessment of the
    impact on sales of
    changes in one or
    more market variables
    http://slidehunter.com
    @slideh

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