Property Branding

BUILD OUR OWN

ADVERTISING
REAL ESTATE
SUMMARY

A bank’s physical visibility and presence are key to its

image and customer perception
Branch network is the strongest element

2018
of our footprint but we have not fully Branch branding refresh and renovations
utilized it for branding
Long-term advertising real estate and media partnerships
Past approach ignored our physical real
estate as an advertising asset
BAFL-owned properties as advertising real-estate

Roof-top Window Boundary Wall

Billboards Graphics Pylons Panels

Wraps 3-D Structures Streamers Digital Media

PROPERTY BRANDING BENEFITS
PERMANENT, COST EFFECTIVE, BESPOKE
ADVERTISING ASSETS
Agile, Direct deals
Reduce need
customized with regulatory
BAFL buildings to rent/lease
branding bodies for
become Out of Home
spaces owned permissions,
landmarks in spaces for
by BAFL with fees, taxes (cut
their proximity marketing
no additional out the middle
campaigns
rental cost man)
PROPERTY PORTFOLIO SNAPSHOT
TOTAL OWNED PROPERTIES ELIGIBLE FOR BRANDING

68 (BRANCHES, CF, HO UNITS)

87
Properties
Owned
BASIC SELECTION CRITERIA
① Located in Major Cities
i. Provincial Capitals: Karachi, Lahore, Peshawar, Quetta
ii. Federal Capital Area: Islamabad, Rawalpindi
iii. Large Urban Metros: Faisalabad, Multan, Sargodha, Sialkot
② High impact location
i. Major commercial, residential, or trade area
ii. Visible from at least one major road/intersection
iii. Currently overshadowed by other banks, corporates, retail
iv. Makes a statement in the neighborhood
③ Branding space available on building structure
① Building area above 10,000 sq. ft
② Clear space on facia
③ Clear side walls
④ Availability of entrance/pavement/gates for branding
④ Permission to brand possible from local authorities
 54 LOCATED IN MAJOR CITIES

44 IN PROVINCIAL CAPITALS
10 IN BIG URBAN CENTERS

14 IN SMALLER METROS
EXECUTION PREREQUISITES
• Recommendation by GMs
• Approval by GH Retail
• Physical survey by 3 top Outdoor Media Agencies
• Signage/branding structure options and cost quotations
• Permissions / NOCs
• Applicable fees and taxes (e.g. sky tax)
• Regulatory constraints on design, structure, messaging
• Negotiations and budget estimation
• CMC approval
• Execution
GM NORTH Recommendations
Branch Recommended
Branch Name
Code by GM
I-8 Markaz, Islamabad 0146 Yes
Mall Rawalpindi [Rawalpindi Main] 0007 Yes
Sargodha 0043 Yes

Following not possible/viable…

Branch Recommended
Branch Name
Code by GM Remarks
Abbottabad 0068 No Not sure if retaining
Peshawar Main 0032 No Going under renovation
G.T. Road, Peshawar 0103 No Temporary premises
GM North Recommendations

I-8 Markaz Rawalpindi Mall Road

GM North Recommendations

Sargodha
GM Center East Recommendations
Branch Recommended
Branch Name
Code by GM
SHAH DIN Manzil, Lahore (Add , Audit & Inspection
0066 Group,
Yes 11/Jan/18)
Shadman Market, Lahore 0044 Yes
IBB- Gulberg Branch, Lahore 5501 Yes
Circular Road, Lahore 0037 Yes
Badami Bagh, Lahore 0041 Yes
Ravi Road, Lahore 0061 Yes
Baghbanpura, Lahore 0063 Yes
Liberty Market, Lahore 0065 Yes
Sialkot Branch 0029 Yes
 GM Center East Recommendations

Shadman
Market - 0044
Shahdin Manzil - 0066
GM Center East Recommendations

IBB Gulberg - 5501 Circular - 0037

GM Center East Recommendations
Ravi Road
Badami Bagh - 0041 - 0061
GM Center East Recommendations

Baghban Pura - 0063 Liberty Market - 0065

GM Center East Recommendations
Sialkot Branch - 0029

Sialkot Branch 0029

GM Center West Recommendations
Branch Recommended
Branch Name
Code by GM
Dera Ghazi Khan 0075 Yes
Susan Road, Faisalabad 0106 Yes
Minerva Road, Faisalabad 0104 Yes
Yarn Market, Faisalabad 0108 Yes
Rail Bazar, Faisalabad 0107 Yes
Vehari Road 0038 Yes
Shah Rukn-e-Alam, Multan 0185 Yes
Okara 0069 Yes
Rahim Yar Khan 0072 Yes
GM Center West Recommendations

Dera Ghazi Khan - 0075 Susan Road FSB - 0106

Dera Ghazi Khan 0075

Susan Road, Faisalabad 0106
GM Center West Recommendations

Minerva FSB - 0104 Yarn Market FSB - 0108

Minerva Road, Faisalabad 0104 Yarn Market, Faisalabad 0108

GM Center West Recommendations

Rail Bazar FSB - 0107 Vehari Road - 0038

• Pic Pending

Rail Bazar, Faisalabad 0107

GM Center West Recommendations
Shah Rukn-e-Alam Multan -
0185 Okara - 0069

Okara 0069
GM Center West Recommendations

Rahimyar Khan - 0072

Additional for Faisalabad
• People’s Colony – Corporate
Branch - 0054
GM SOUTH RECOMMENDATIONS
Branch
Branch Name
Code
Clifton, Karachi 0031
S.I.T.E., Karachi 0019
North Karachi Industrial Area, Karachi 0009
Tariq Road, Karachi 0089
Defence Karachi (Phase V) 0014
Shahrah-e-Faisal, Karachi 0030 BA Building, CF Building, and
Federal 'B' Area, Karachi 0004
Emerald Tower will be included
in Karachi
M.A. Jinnah Road, Karachi 0015
Tipu Sultan Road, Karachi 0025
Bahadurabad, Karachi 0016
PECHS, Karachi 0020
Steel Market (New Memon Masjid) 0213
Eidgah, Karachi 0024
Karachi Stock Exchange 0012
Quetta Main [M.A. Jinnah Road] 0060
Clifton - 0031 S.I.T.E. - 0019
N.Karachi Industrial
Tariq Rd - 0089
Area - 0009
DHA Phase 5 Shahrah-e-
- 0014 Faisal - 0030

Pic pending
 M.A.Jinnah Rd -
F.B. Area - 0004
0015

Pic pending
Tipu Sultan Rd - Bahadurabad -
0025 0016

Pic pending
 Steel Market – New
PECHS - 0020 Memon Masjid - 0213

Pic pending Pic pending

 KHI Stock
Eidgah - 0024
Exchange - 0012

Pic pending Pic pending

Quetta Main -
0060

Pic pending