Brand Revitalization

What Is Brand revitalization

Brand revitalization is a strategical process initiated for

improving the existing product, process or brand to meet the
changing demands and requirements of the consumers in the
evolving market. It is a corrective measure applied when the
business or the product is at the maturity or decline stage
(alarming phase) of its life cycle and is on the verge of
becoming. obsolete.
Reasons for Brand Revitalization

Globalization

Technology

Competition

Reputation

Rationalization

Mergers and Acquisitions

Expansion

Legal Obligations

Pertinence
 Brand Revitalization Strategies

Innovation or
Product Analyzing Price
Better Packaging New Product
Improvisation Point
Development

Changing
Associating a Brand or Product
Consumer
Storyline Renaming
Perception

Transforming
Redefining Product
Distribution
Brand Identity Differentiation
Channel
Brand Revitalization Advantages

Advantages of Brand Revitalization

1 Improves Profitability

2 Enhances Brand Equity

3 Feasible Strategy

4 Appreciates Market Share

Disadvantages of Brand Revitalization

Customer
Involves Cost
Turnover

Creates Resistant to
Confusion Change
 Causes of Brand Decline
Environmental factor

Managerial action

Competitive action
 Seven Rules for Brand Revitalization

Seven Rules for Brand Revitalization

Pick the right brand to save

Refocus the organization

Restore brand relevance

Reinvent the brand experience

Reinforce a results culture

Rebuild brand trust

Get everyone on the same

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