Book Review on

Goodreads & Amazon

Promotional Advertising
By: Nur Atikah binti Mohamad Ramli (2019584217)
Example of Book Review on Goodreads
 What is Amazon Advertising?
Amazon is mainly an e-commerce site where
merchants sell which also allows advertisers to serve
ads to its website. The ads appear within product
searches, as banner ads, or as suggested products.

Amazon Benefits of Amazon Advertising

• Business owners who advertise on Amazon enjoy
Promotional direct access to an immense number of people. If
you’re on Amazon, your product displays for a lot
Advertising of eyes to see. This online window shopping lead to
clicks, and these clicks lead to sales.
• Amazon is a big advertising business that has gain
many viewers from all around the world. This
can help the sellers to achieve their target sales by
promoting any ads that they want.
• They also can sell more during the holiday
seasons as people has many time to search things
that they want.
 Sponsored Products: These ads appear
around or within search results and on product
detail pages. Because these ads are keyword
targeted, you can choose the keywords yourself
or let Amazon automatically target your ad with
suggested search terms.
Headline Search Ads: These ads also appear
Types of within search results, an area of high visibility,
perfect for promoting brand awareness. With
Amazon this type of ad, you can create a custom
headline and logo and target keywords. When
customers click on your ad copy, the ad will
Ads direct them to a customized page that
showcases a collection of your products.
Product Display Ads: These ads appear in
merchandising emails and on product detail
pages towards the end of the shopping
experience when the customers review their
order. With this type of ad, you can target
customers based on their interest in certain
products and categories.